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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of services marketing"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
Viral marketing
135
Virales Marketing
135
Consumer behaviour
91
Konsumentenverhalten
91
Social Web
65
Social web
65
Internet marketing
59
Online-Marketing
59
Beziehungsmarketing
31
Relationship marketing
31
Customer satisfaction
26
Kundenzufriedenheit
26
Online retailing
26
Online-Handel
26
Service quality
20
Hotel industry
16
Hotellerie
16
social media
16
Personalisierung
15
Personalization
15
Brand management
14
Markenführung
14
Brand image
12
Data Mining
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Data mining
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Markenimage
12
Online reviews
12
eWOM
12
electronic word-of-mouth
12
E-commerce
11
Electronic Commerce
11
Confidence
10
Gastronomie
10
Restaurant industry
10
Social media
10
Vertrauen
10
e-WOM
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Emotion
8
electronic word of mouth
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Cobanoglu, Cihan
2
Adler, Howard
1
Alexandrov, Aliosha
1
Becker-Özcamlica, Hürrem
1
Berezina, Katerina
1
Carlson, Jamie
1
Chan, Andrew
1
Chelminski, Piotr
1
Chenet, Pierre
1
Chin, Kwai Sang
1
Coulter, Robin A.
1
Dagger, Tracey S.
1
Dimitriadis, Sergios
1
Disse, Isabel Kittyma
1
Enginkaya, Ebru
1
Erdoğan, Hasan Hüseyin
1
González-Porras, José L.
1
Gounaris, Spiros
1
Han, Jeongsoo
1
Hanks, Lydia
1
Hollebeek, Linda D.
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Kim, DongHee
1
Kim, Jong Min
1
Kim, Song Ee
1
Klaus, Philipp
1
Kuppelwieser, Volker
1
Kwansa, Francis A.
1
Lehto, Xinran Y.
1
Leisen Pollack, Birgit
1
Li, Xu
1
Liu, Mengjiao
1
Liu, Qing
1
Ma, Shihan
1
Manthiou, Aikaterini
1
Miller, Brian L.
1
Morales, Javier
1
Nie, Ru-xin
1
O'Cass, Aron
1
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
The journal of services marketing
Journal of retailing and consumer services
25
International journal of hospitality management
22
Journal of business research : JBR
19
Journal of hospitality marketing & management
12
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
8
Cogent business & management
7
Psychology & marketing
7
Service business
7
Services marketing quarterly
6
The TQM journal : the international review of organizational improvement
5
European journal of marketing : EJM
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service management
4
Managing service quality : MSQ ; an international journal
4
The service industries journal
4
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Health marketing quarterly
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of bank marketing
2
International journal of electronic business : IJEB
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of quality and service sciences
2
International journal of services, economics and management
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of air transport management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
4
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
5
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
6
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
7
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
8
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
9
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
10
The impact of green experience on customer satisfaction : evidence from TripAdvisor
Yu, Yixiu
;
Li, Xu
;
Jai, Tun-Min Catherine
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1340-1361
Persistent link: https://www.econbiz.de/10011732096
Saved in:
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