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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Data Mining"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Viral marketing"
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Data Mining
Dienstleistungsqualität
Viral marketing
104
Virales Marketing
104
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
57
Online-Marketing
57
Social Web
56
Social web
56
Online retailing
22
Online-Handel
22
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
16
Kundenzufriedenheit
16
social media
16
Hotel industry
15
Hotellerie
15
Personalisierung
13
Personalization
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Online reviews
12
eWOM
12
electronic word-of-mouth
12
Service quality
11
Data mining
10
Gastronomie
10
Restaurant industry
10
e-WOM
10
E-commerce
9
Electronic Commerce
9
Confidence
8
Vertrauen
8
electronic word of mouth
8
Advertising effects
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Werbewirkung
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21
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Cobanoglu, Cihan
2
Han, Jeongsoo
2
Kim, Jong Min
2
Aakash
1
Adler, Howard
1
Aggarwal, Anu Gupta
1
Bao, Tong
1
Berezina, Katerina
1
Cezar, Asunur
1
Chan, Andrew
1
Chang, Tung-Lung Steven
1
Chin, Kwai Sang
1
Dahka, Zohreh Yousefi
1
Dickinger, Astrid
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
González-Porras, José L.
1
Guo, Xiao
1
Hajiheydari, Nastaran
1
Hanks, Lydia
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Jeong, Miyoung
1
Kim, DongHee
1
Kim, Song Ee
1
Kwansa, Francis A.
1
Lalicic, Lidija
1
Law, Chun Hung Roberts
1
Lee, Jongseo
1
Lee, Minwoo
1
Lehto, Xinran Y.
1
Li, Xu
1
Liu, Mengjiao
1
Liu, Qing
1
Ma, Shihan
1
Manoraj, N.
1
Mazanec, Josef A.
1
Miller, Brian L.
1
Morales, Javier
1
Nie, Ru-xin
1
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
31
International journal of hospitality management
29
Journal of business research : JBR
29
Tourism management : research, policies, practice
19
Journal of hospitality marketing & management
15
Journal of travel and tourism marketing
12
The journal of services marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Service business
8
Cogent business & management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Psychology & marketing
7
Electronic commerce research
6
Journal of electronic commerce research : JECR
6
Journal of management information systems : JMIS
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Services marketing quarterly
6
Tourism management perspectives : TMP
6
European journal of marketing : EJM
5
International journal of electronic commerce : IJEC
5
Technological forecasting & social change : an international journal
5
The TQM journal : the international review of organizational improvement
5
International journal of production research
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Journal of service management
4
Managing service quality : MSQ ; an international journal
4
The service industries journal
4
European journal of operational research : EJOR
3
International journal of bank marketing
3
International journal of consumer studies
3
International journal of electronic business : IJEB
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of financial services marketing : JFSM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of internet commerce
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
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ECONIS (ZBW)
21
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
4
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
5
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
6
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
Saved in:
7
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
8
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
9
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
10
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
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