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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Dienstleistungsqualität"
~subject:"E-commerce"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
E-commerce
Viral marketing
104
Virales Marketing
104
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
57
Online-Marketing
57
Social Web
56
Social web
56
Online retailing
22
Online-Handel
22
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
16
Kundenzufriedenheit
16
social media
16
Hotel industry
15
Hotellerie
15
Personalisierung
13
Personalization
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Online reviews
12
eWOM
12
electronic word-of-mouth
12
Service quality
11
Data Mining
10
Data mining
10
Gastronomie
10
Restaurant industry
10
e-WOM
10
Electronic Commerce
9
Confidence
8
Vertrauen
8
electronic word of mouth
8
Advertising effects
7
Werbewirkung
7
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Cobanoglu, Cihan
2
Aakash
1
Adler, Howard
1
Aggarwal, Anu Gupta
1
Babakus, Emin
1
Bao, Tong
1
Berezina, Katerina
1
Carneiro-da-Cunha, Julio Araujo
1
Cezar, Asunur
1
Chan, Andrew
1
Chin, Kwai Sang
1
Ellonen, Hanna-Kaisa
1
González-Porras, José L.
1
Guerreiro, Robson Coelho
1
Guo, Xiao
1
Han, Jeongsoo
1
Hanks, Lydia
1
Hernández, José M.
1
Herrero, Ángel
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Kim, DongHee
1
Kim, Jong Min
1
Kim, Song Ee
1
Kuivalainen, Olli
1
Kwansa, Francis A.
1
Law, Chun Hung Roberts
1
Lehto, Xinran Y.
1
Li, Xu
1
Liu, Mengjiao
1
Liu, Qing
1
Ma, Shihan
1
Mangold, W. Glynn
1
Miller, Brian L.
1
Mitchell, Vincent-Wayne
1
Morales, Javier
1
Nie, Ru-xin
1
Omran, Behzad Abound
1
Ruiz-Alba, José L.
1
San Martín, Héctor
1
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Published in...
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
36
Journal of business research : JBR
33
International journal of hospitality management
29
Journal of travel and tourism marketing
18
Information systems research : ISR
14
Journal of hospitality marketing & management
14
Journal of management information systems : JMIS
13
Tourism management : research, policies, practice
12
The journal of services marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Psychology & marketing
10
Electronic commerce research
9
Service business
9
Cogent business & management
8
Journal of internet commerce
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Services marketing quarterly
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
Journal of service management
5
Management information systems : mis quarterly
5
The TQM journal : the international review of organizational improvement
5
Tourism management perspectives : TMP
5
Electronic commerce research and applications
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of electronic commerce : IJEC
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
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ECONIS (ZBW)
20
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
5
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
6
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
7
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
8
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
9
The impact of green experience on customer satisfaction : evidence from TripAdvisor
Yu, Yixiu
;
Li, Xu
;
Jai, Tun-Min Catherine
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1340-1361
Persistent link: https://www.econbiz.de/10011732096
Saved in:
10
Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Cezar, Asunur
;
Öğüt, Hulisi
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10011459807
Saved in:
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