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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Viral marketing"
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Viral marketing
174
Virales Marketing
174
Consumer behaviour
110
Konsumentenverhalten
110
Social Web
90
Social web
90
Internet marketing
88
Online-Marketing
88
Online retailing
45
Online-Handel
45
Customer satisfaction
34
Kundenzufriedenheit
34
Beziehungsmarketing
31
Relationship marketing
31
Hotel industry
30
Hotellerie
30
social media
27
Dienstleistungsqualität
24
Service quality
24
E-commerce
21
Electronic Commerce
21
Personalisierung
21
Personalization
21
Data Mining
17
Data mining
17
Brand image
16
Markenimage
16
online reviews
15
Brand management
14
Confidence
14
Gastronomie
14
Markenführung
14
Online reviews
14
Restaurant industry
14
Vertrauen
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Beschwerdemanagement
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Complaint management
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eWOM
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Advertising effects
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174
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Law, Chun Hung Roberts
5
Bilgihan, Anil
4
Mavondo, Felix
4
Cobanoglu, Cihan
3
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Xiang, Zheng
3
Xie, Karen L.
3
Benbasat, Izak
2
Berezina, Katerina
2
Bradley, Graham L.
2
Cenfetelli, Ronald T.
2
Datta, Biplab
2
Du, Qianzhou
2
Duan, Wenjing
2
Fan, Weiguo
2
Fong, Lawrence Hoc Nang
2
Han, Jeongsoo
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kim, Jong Min
2
Kimmel, Allan J.
2
Kwok, Linchi
2
Loureiro, Sandra Maria Correia
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
O'Connor, Peter
2
Qahri-Saremi, Hamed
2
Rita, Paulo
2
Romero, Jaime
2
Tang, Liang
2
Wang, Dan
2
Weber, Karin
2
Weber, T. J.
2
Wu, Luorong
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Lixuan
2
Aakash, Aakash
1
Abdullah, Saddam
1
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International journal of contemporary hospitality management
Journal of hospitality marketing & management
Journal of management information systems : JMIS
Journal of marketing communications
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
174
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews
Rajaguru, Rajesh
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 251-259
Persistent link: https://www.econbiz.de/10014511804
Saved in:
5
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
6
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
7
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
8
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
9
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
10
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
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