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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Search: subject_exact:"Konsumentenpsychologie"
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Kundenzufriedenheit
Markenführung
Consumer behaviour
601
Konsumentenverhalten
601
Holiday behaviour
122
Urlaubsverhalten
122
Beziehungsmarketing
108
Relationship marketing
108
Customer satisfaction
98
Brand image
89
Markenimage
89
Brand management
88
Tourism
75
Tourismus
75
Dienstleistungsqualität
72
Service quality
72
Tourism marketing
60
Tourismusmarketing
60
Hotel industry
55
Hotellerie
55
Emotion
49
Brand
48
Markenartikel
48
Social Web
48
Social web
48
Internet marketing
47
Online-Marketing
47
Viral marketing
43
Virales Marketing
43
Experiment
40
Personality psychology
39
Persönlichkeitspsychologie
39
Advertising effects
37
Tourism industry
37
Tourismuswirtschaft
37
Werbewirkung
37
Theorie
33
Theory
33
USA
30
United States
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Undetermined
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Article
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Article in journal
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Aufsatz in Zeitschrift
178
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English
178
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Han, Heesup
20
Hyun, Sunghyup Sean
5
Yu, Jongsik
5
Kim, Jinkyung Jenny
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Chua, Bee-Lia
3
Gijsbrechts, Els
3
Hsu, Cathy H. C.
3
Kim, Wansoo
3
Lee, Choong-Ki
3
Qu, Hailin
3
Su, LuJun
3
Tsai, Henry
3
Warlop, Luk
3
Wong, IpKin Anthony
3
Al-Ansi, Amr
2
Clement, Michel
2
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Hsu, Maxwell K.
2
Hwang, Jinsoo
2
Kim, Insin
2
Kim, Myung-Ja
2
Koo, Bonhak
2
Lalwani, Ashok K.
2
Lam, Iok Keng Veronica
2
Lee, Jin-soo
2
Lee, Sanghyeop
2
Lo, Ada
2
Melnyk, Valentyna
2
Mittal, Vikas
2
Moon, Hyoungeun
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Ryu, Kisang
2
Steenkamp, Jan-Benedict E. M.
2
Tung, Vincent Wing Sun
2
Adam, Issahaku
1
Adongo, Charles A.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of travel and tourism marketing
Journal of retailing and consumer services
537
Journal of business research : JBR
514
The journal of product & brand management
288
The journal of brand management : an international journal
266
International journal of hospitality management
240
Psychology & marketing
129
Asia Pacific journal of marketing and logistics
125
The journal of services marketing
115
Cogent business & management
108
Journal of hospitality marketing & management
108
European journal of marketing : EJM
107
International journal of contemporary hospitality management
102
Journal of marketing communications
80
Marketing intelligence & planning
80
Journal of strategic marketing
78
Journal of the Academy of Marketing Science
72
Tourism management : research, policies, practice
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
The service industries journal
68
Journal of international consumer marketing
67
International journal of consumer studies
66
Services marketing quarterly
65
Marketing letters : a journal of research in marketing
64
Journal of promotion management : innovations in planning and applied research
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International journal of retail & distribution management
58
Journal of global marketing
57
International journal of electronic marketing and retailing : IJEMR
56
International journal of internet marketing and advertising : IJIMA
56
Journal of marketing
55
International journal of advertising : the review of marketing communications
54
Journal of marketing management : MM
54
The international review of retail, distribution and consumer research
54
Journal of promotion management : JPM
53
Journal of Islamic marketing
52
Journal of fashion marketing and management
52
Journal of retailing
52
Service business
51
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ECONIS (ZBW)
178
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1
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10
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178
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
How new technology impacts airport's service quality and behavioral intentions
Hong, Seock-Jin
;
Purtell, Clinton
;
Chung, Jin-young
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10014513638
Saved in:
4
Will sensory impressions drive the intention to revisit? : an empirical study in the rural tourism
Lu, Wenjing
;
Low Mei Peng
;
Wai Mun Yeong
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 292-306
Persistent link: https://www.econbiz.de/10014513644
Saved in:
5
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
What attributes affect customer satisfaction in green restaurants? : an aspect-based sentiment analysis approach
Shahhosseini, Mansour
;
Nasr, Arash Khalili
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10014513662
Saved in:
7
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
10
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
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