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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Consumer behaviour
369
Konsumentenverhalten
369
Advertising effects
63
Werbewirkung
63
USA
48
United States
48
Advertising
37
Werbung
37
Brand image
27
Markenimage
27
Personality psychology
24
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24
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23
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18
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18
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15
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Psychology of advertising
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359
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369
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369
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2
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Dahlén, Micael
4
Hassan, Louise M.
4
Matthes, Jörg
4
Muehling, Darrel D.
4
Spears, Nancy
4
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Chang, Chingching
3
Eisend, Martin
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Naderer, Brigitte
3
Parry, Sara
3
Reijmersdal, Eva A. van
3
Rosengren, Sara
3
Seo, Yuri
3
Shiu, Edward
3
Stafford, Marla Royne
3
Yoon, Sukki
3
Albinsson, Pia A.
2
Amos, Clinton
2
Baek, Tae Hyun
2
Bajde, Domen
2
Burchell, Kevin
2
Caruana, Robert
2
Cauberghe, Veroline
2
Chattaraman, Veena
2
Chatzidakis, Andreas
2
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2
Dens, Nathalie
2
Eckhardt, Giana M.
2
Elliott, Richard
2
Fam, Kim Shyan
2
Fitchett, James
2
Gavish, Yossi
2
Green, Todd
2
Heslop, Louise A.
2
Hudders, Liselot
2
Kareklas, Ioannis
2
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,897
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
369
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1
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
2
Exploring social media engagement behaviors in the context of luxury brands
Pentina, Iryna
;
Guilloux, Véronique
;
Micu, Anca Cristina
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011848773
Saved in:
3
Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun
;
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
Saved in:
4
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
5
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
6
Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10011876103
Saved in:
7
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
8
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
9
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
10
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
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