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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Brand image"
~subject:"Social marketing"
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Brand image
Social marketing
Consumer behaviour
86
Konsumentenverhalten
86
Advertising effects
45
Werbewirkung
45
Advertising
35
Werbung
35
USA
20
United States
20
Markenimage
10
Psychology of advertising
10
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Experiment
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Product Placement
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Environmental consciousness
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Social Marketing
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Umweltbewusstsein
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Markenartikel
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16
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Atkinson, Lucy
1
Brinberg, David
1
Cervellon, Marie-Cécile
1
Dahlén, Micael
1
De Meulenaer, Sarah
1
Defever, Christine
1
Delbaere, Marjorie
1
Dens, Nathalie
1
Eisend, Martin
1
Gnoth, Juergen
1
Hamby, Anne
1
Kareklas, Ioannis
1
Keh, Hean Tat
1
Kim, Jooyoung
1
Levy, Marian
1
Li, Ruobing
1
Martin, Brett A. S.
1
McQuarrie, Edward F.
1
Montgomery, Nicole Votolato
1
Morris, Jon D.
1
Muehling, Darrel D.
1
Pandelaere, Mario
1
Pelsmacker, Patrick de
1
Phillips, Barbara J.
1
Raju, Sekar
1
Roe, Keith
1
Rosengren, Sara
1
Rosenthal, Sonny
1
Sharma, Nazuk
1
Sheer, Vivian C.
1
Shen, Fuyuan
1
Stafford, Marla Royne
1
Strong, Carolyn
1
Swait, Joffre
1
Unnava, H. Rao
1
Varki, Sajeev
1
Weber, T. J.
1
Xie, Yi
1
Yoon, Hye Jin
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
380
The journal of product & brand management
242
Journal of retailing and consumer services
224
The journal of brand management : an international journal
217
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
79
European journal of marketing : EJM
77
Journal of international consumer marketing
72
International journal of hospitality management
62
Marketing intelligence & planning
61
The journal of consumer marketing
60
Journal of strategic marketing
58
International marketing review
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of global marketing
53
Cogent business & management
48
International journal of consumer studies
48
Marketing letters : a journal of research in marketing
48
Journal of marketing
46
Journal of fashion marketing and management
45
Journal of marketing management : MM
45
Journal of promotion management : innovations in planning and applied research
45
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
International journal of advertising : the review of marketing communications
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
European journal of marketing
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of business ethics : JOBE
33
Qualitative market research : an international journal
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
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ECONIS (ZBW)
16
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16
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi
;
Keh, Hean Tat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
Saved in:
3
Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
6
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
7
Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan
;
Sheer, Vivian C.
;
Li, Ruobing
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10011292327
Saved in:
8
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
9
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
Saved in:
10
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
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