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isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
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Konsumentenverhalten
B-to-B-Marketing
112
Business-to-business marketing
112
Lieferantenmanagement
79
Supplier relationship management
79
Relationship marketing
35
Beziehungsmarketing
34
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
15
Selling
15
Verkauf
15
Brand management
14
Markenführung
14
Consumer behaviour
13
Digital platform
11
Digitale Plattform
11
Brand image
10
Business-to-Business-Marketing
10
Markenimage
10
Social Web
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Social web
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B2B
9
B2B marketing
8
Betriebliche Wertschöpfung
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Business-to-business
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Customer value
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Innovation
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Kundenwert
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Value creation
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Business network
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Digitalisierung
7
Digitization
7
Online-Marketing
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Unternehmensnetzwerk
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China
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Customer satisfaction
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Internet marketing
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Journal of business research : JBR
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
54
The journal of business & industrial marketing
25
Journal of business-to-business marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management : JPSSM
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Asia Pacific business review
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Berichte aus der Betriebswirtschaft
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Challenges for the trade of Central and Southeast Europe
1
Cogent business & management
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler Edition Wissenschaft / Business-to Business Marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
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ECONIS (ZBW)
13
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1
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
2
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
3
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
4
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
5
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
6
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.
;
Trifu, Andreea
;
Cambra-Fierro, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
Saved in:
7
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
8
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
9
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
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