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isPartOf:"Journal of marketing"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Loyalty program"
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Search: subject_exact:"Loyalty program"
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Loyalty program
Kundenbindungsprogramm
13
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
4
Relationship marketing
4
Rabatt
3
Rebate
3
Sales promotion
3
USA
3
United States
3
Verkaufsförderung
3
Einzelhandel
2
Food retailing
2
Game theory
2
Lebensmitteleinzelhandel
2
OR in marketing
2
Online retailing
2
Online-Handel
2
Preismanagement
2
Pricing strategy
2
Private consumption
2
Privater Konsum
2
Retail trade
2
Spieltheorie
2
(D) Analytics
1
(D) Behavioral OR
1
(D) OR in marketing
1
(D) Pricing
1
(O) Retailing
1
Advertising effects
1
Behavioural experiment
1
Brand
1
Brand management
1
Communication
1
Consumer motivation
1
Convenience store
1
Coupon
1
Customer value
1
E-commerce
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English
13
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Bawa, Kapil
1
Bazargan, Amirhossein
1
Cai, Fengyan
1
Cheng, Xianghui
1
Deng, Shiming
1
Dong, Beibei
1
Fang, Eric
1
Farris, Paul W.
1
Geng, Xianjun
1
Gu, Wei
1
He, Jia
1
Huang, Yanliu
1
Hui, Sam K.
1
Inman, Jeffrey
1
Ittersum, Koert van
1
Jiang, Xuan
1
Karray, Salma
1
Li, Yanhai
1
Liu, De
1
Liu, Yuping
1
Lu, Xianghua
1
Luan, Xiaoting
1
Ma, Minghui
1
Martín Herrán, Guiomar
1
Park, C. Whan
1
Pennings, Joost M. E.
1
Popkowski Leszczyc, Peter T. L.
1
Shang, Jennifer
1
Sheehan, Daniel
1
Shoemaker, Robert W.
1
Sigué, Simon Pierre
1
Song, Yanan
1
Suher, Jacob
1
Venkatesan, Rajkumar
1
Wansink, Brian
1
Whinston, Andrew B.
1
Yang, Sha
1
Zhang, Zelin
1
Zhuang, Hejun
1
Zhuang, Mengzhou
1
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Journal of marketing
European journal of operational research : EJOR
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
13
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
3
Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei
;
Luan, Xiaoting
;
Song, Yanan
;
Shang, Jennifer
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
Saved in:
4
The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin
;
Ma, Minghui
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of operational research : EJOR
281
(
2020
)
1
,
pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
Saved in:
5
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
6
"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
European journal of operational research : EJOR
265
(
2018
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10011811462
Saved in:
7
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
Saved in:
8
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
9
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
10
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
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