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isPartOf:"Journal of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Perception"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Perception
Wahrnehmung
Advertising effects
239
Werbewirkung
239
Consumer behaviour
160
Konsumentenverhalten
160
Advertising
138
Werbung
134
Internet marketing
74
Online-Marketing
74
Brand image
51
Brand management
51
Markenführung
51
Markenimage
51
advertising
31
Brand
25
Markenartikel
25
Social Web
23
Social web
23
Emotion
21
Marketing management
21
Marketingmanagement
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17
Television advertising
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Celebrity endorsement
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Celebrity-Werbung
16
USA
15
United States
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Experiment
13
Personality psychology
12
Persönlichkeitspsychologie
12
Cognition
11
Kognition
11
Viral marketing
11
Virales Marketing
11
advertising effectiveness
11
social media
11
brand attitude
9
Print advertising
8
Printwerbung
8
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14
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Bellman, Steven
1
Bi, Sheng
1
Bishop, Melissa M.
1
Brocato, E. Deanne
1
Chen, Yunqing
1
Christy, Timothy P.
1
Dodoo, Naa Amponsah
1
Erdogan, B. Zafer
1
Ferrucci, Patrick
1
Gaeth, Gary J.
1
Haley, Eric
1
Havard, Cody T.
1
Jain, Gaurav
1
Jung, A-Reum
1
Jung, Jae Min
1
Kim, Soojin
1
Kim, Yoojung
1
Lee, Jinha
1
Lim, Heejin
1
Myers, Jun
1
Nai, Alessandro
1
Nayakankuppam, Dhananjay
1
Perkins, Andrew
1
Rossiter, John R.
1
Ryan, Timothy D.
1
Schweda, Anika
1
Seeberg, Henrik Bech
1
Shrivastava, Sunaina
1
Sprott, David E.
1
Varan, Duane
1
Vijayalakshmi, Akshaya
1
Wu, Linwan
1
Wyer, Robert S.
1
Xie, Guang-Xin
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Journal of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
International advertising and communication : current insights and empirical findings
4
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
European journal of marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Health marketing quarterly
2
International journal of technology marketing : IJTMkt
2
Journal of consumer marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Reihe: Marketing : MAR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
The IUP journal of marketing management : IJMM
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working paper series / The City University Business School
2
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ECONIS (ZBW)
14
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1
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
2
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
3
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
4
The effect of start/end temporal landmarks on consumers' visual attention and judgments
Bi, Sheng
;
Perkins, Andrew
;
Sprott, David E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012506522
Saved in:
5
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
6
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
7
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Saved in:
8
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
9
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
10
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
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