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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Social web
Beziehungsmarketing
343
Relationship marketing
343
Consumer behaviour
158
Konsumentenverhalten
158
Customer satisfaction
62
Kundenzufriedenheit
62
Dienstleistungsqualität
50
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Brand management
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Dessart, Laurence
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Kumar, V.
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Merrilees, Bill
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Journal of marketing management : MM
Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
131
Journal of retailing and consumer services
85
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of strategic marketing
46
The journal of product & brand management
41
International journal of internet marketing and advertising : IJIMA
39
The journal of business & industrial marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
30
Business horizons
28
The journal of brand management : an international journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing
24
International journal of electronic customer relationship management : IJECRM
23
Journal of marketing communications
22
Cogent business & management
21
Technological forecasting & social change : an international journal
20
Asia Pacific journal of marketing and logistics
19
European journal of marketing : EJM
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
International journal of hospitality management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : innovations in planning and applied research
18
Journal of service management
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
The journal of services marketing
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of business information systems : IJBIS
16
Journal of business-to-business marketing
16
Tourism management : research, policies, practice
16
The service industries journal
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of hospitality marketing & management
14
Psychology & marketing
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
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ECONIS (ZBW)
70
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
3
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
7
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
8
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
10
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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