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isPartOf:"Journal of marketing research : JMR"
~subject:"Bayes-Statistik"
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Bayes-Statistik
Bayesian inference
37
Consumer behaviour
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Allenby, Greg M.
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Journal of marketing research : JMR
Journal of econometrics
174
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121
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ECONIS (ZBW)
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1
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
Saved in:
2
A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.
;
Sonnier, Garrett P.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
Saved in:
3
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
Saved in:
4
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
5
Improving prelaunch diffusion forecasts : using synthetic networks as simulated priors
Trusov, Michael
;
Rand, William
;
Joshi, Yogesh V.
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10010233193
Saved in:
6
Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
Saved in:
7
Creating truth-telling incentives with the Bayesian truth serum
Weaver, Ray
;
Prelec, Dražen
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10009755707
Saved in:
8
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
9
Differentiated bidders and bidding behavior in procurement auctions
Haruvy, Ernan
;
Jap, Sandy D.
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10009737771
Saved in:
10
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
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