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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Einzelhandelspreis"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer promotion"
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Einzelhandelspreis
Konsumentenverhalten
Sales promotion
54
Verkaufsförderung
54
Consumer behaviour
25
Preismanagement
17
Pricing strategy
17
Einzelhandel
14
Retail trade
14
Retail price
11
Rabatt
7
Rebate
7
USA
7
United States
7
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Brand image
4
Brand management
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Markenführung
4
Markenimage
4
Niedrigpreisstrategie
4
Selling
4
Store design
4
Theorie
4
Theory
4
Verkauf
4
Werbewirkung
4
Advertising
3
Beziehungsmarketing
3
Category Management
3
Category management
3
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Emotion
3
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19
Free
1
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Article
34
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Article in journal
34
Aufsatz in Zeitschrift
34
Language
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English
34
Author
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Breugelmans, Els
2
Grewal, Dhruv
2
Monroe, Kent B.
2
Nordfält, Jens
2
Sprott, David E.
2
Ailawadi, Kusum L.
1
Arnold, Mark J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bertini, Marco
1
Block, Lauren G.
1
Brečić, Ružica
1
Cai, Jane Zhen
1
Campo, Katia
1
Capizzani, Mario
1
Carver, James R.
1
Choi, Sunhee
1
Cooper, Nora
1
Dass, Mayukh
1
Davis, Derick F.
1
DeRoos, Nicolas
1
Dillard, Annemarie
1
Duhan, Dale F.
1
Dutta, Sujay
1
Foubert, Bram
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gedenk, Karen
1
Gijsbrechts, Els
1
González, Jorge
1
Gorton, Matthew
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Han, Eunjoo
1
Herrmann, Andreas
1
Hong, Zhao
1
Jha, Subhash
1
Kachersky, Luke
1
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Published in...
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Journal of retailing
Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
52
Journal of business research : JBR
26
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of market research
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of revenue and pricing management
5
Marketing intelligence & planning
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Gabler Edition Wissenschaft
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
The service industries journal
4
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ECONIS (ZBW)
34
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date (oldest first)
1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
3
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
6
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
7
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
8
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
9
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
10
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
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