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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Virales Marketing"
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Subject
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Virales Marketing
E-commerce
299
Electronic Commerce
299
Online retailing
214
Online-Handel
214
Consumer behaviour
195
Konsumentenverhalten
195
Einzelhandel
79
Retail trade
79
Internet marketing
66
Online-Marketing
66
Beziehungsmarketing
50
Relationship marketing
50
Social Web
49
Social web
49
Customer satisfaction
48
Kundenzufriedenheit
48
Internet
37
Distribution channel
36
Vertriebsweg
36
Digital platform
32
Digitale Plattform
32
Viral marketing
31
Confidence
30
Vertrauen
30
Website
30
Dienstleistungsqualität
28
Service quality
28
electronic commerce
27
Preismanagement
23
Pricing strategy
23
e-commerce
23
Personalisierung
17
Personalization
17
Brand image
15
Markenimage
15
Brand management
12
Data protection
12
Datenschutz
12
Innovation adoption
12
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27
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31
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31
Aufsatz in Zeitschrift
31
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English
31
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Lobel Trong Thuy Tran
2
Tan, Yong
2
Aggarwal, Rohit
1
Agrawal, Shiv Ratan
1
Ananthakrishnan, Uttara M.
1
Aussadavut Dumrongsiri
1
Ba, Sulin
1
Bai, Yanzhuang
1
Chen, Jianqing
1
Chen, Jianyu
1
Cho, Daegon
1
Choi, Angela Aerry
1
Cohen, Maxime C.
1
Correia, Rogério Dias
1
Cortese, Juliann
1
Coudounaris, Dafnis N.
1
Dehyadegari, Saeid
1
Diwanji, Vaibhav S.
1
Duan, Yongrui
1
Duarte, Paulo
1
Engler, Tobias H.
1
Feng, Xiangnan
1
Feng, Yue
1
Fernández-Loría, Carlos
1
Ferreira, Margarida Bernardo
1
Ghasemkhani, Hossein
1
Ghose, Anindya
1
Gong, Xiushuang
1
Guo, Hong
1
Hong, Yili
1
Hosanagar, Kartik
1
Huang, Lihua
1
Jansen, Bernard J.
1
Jung, Soon-gyo
1
Kamel, Ahmed Mohamed
1
Kandpal, Chandrashekhar
1
Kannan, Karthik
1
Khern-am-nuai, Warut
1
Khurana, Sandeep
1
Kohda, Youji
1
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Published in...
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Journal of retailing and consumer services
Information systems research : ISR
Tourism management perspectives : TMP
Journal of business research : JBR
15
Journal of management information systems : JMIS
13
International journal of electronic marketing and retailing : IJEMR
10
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Internet policy review : journal on internet regulation
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
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ECONIS (ZBW)
31
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
3
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
Saved in:
4
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
5
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
6
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
7
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
8
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
9
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
10
Actual consumers' response to purchase refurbished smartphones : exploring perceived value from product reviews in online retailing
Nasiri, Mohammad Sadegh
;
Shokouhyar, Sajjad
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648957
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