//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
386
Marketingmanagement
386
Theorie
77
Theory
77
Consumer behaviour
69
Konsumentenverhalten
69
Beziehungsmarketing
59
Relationship marketing
59
Deutschland
54
Germany
53
Marketing
50
Brand management
46
Markenführung
46
Firm performance
37
Unternehmenserfolg
37
Strategisches Management
36
KMU
29
SME
29
Strategic management
29
market orientation
27
Brand
23
Distribution channel
23
Markenartikel
23
Vertriebsweg
23
Einzelhandel
22
Retail trade
22
Wettbewerbsvorteil
21
Competitive advantage
20
Innovation
20
International marketing
19
Internationales Marketing
19
Internet marketing
19
Online-Marketing
19
Lieferantenmanagement
18
Supplier relationship management
18
Market research
17
Marktforschung
17
Brand image
16
Markenimage
16
Marktsegmentierung
16
more ...
less ...
Online availability
All
Undetermined
138
Free
6
Type of publication
All
Article
267
Book / Working Paper
123
Type of publication (narrower categories)
All
Article in journal
272
Aufsatz in Zeitschrift
272
Hochschulschrift
110
Thesis
108
Bibliografie enthalten
90
Bibliography included
90
Collection of articles of several authors
5
Sammelwerk
5
Glossar enthalten
2
Glossary included
2
Case study
1
Conference paper
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
273
German
116
Undetermined
2
Author
All
Gilmore, Audrey
7
O'Cass, Aron
6
Yan, Ruiliang
6
Ozuem, Wilson
4
Sahi, Gurjeet Kaur
4
Agag, Gomaa
3
Gupta, Mahesh Chander
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Pei, Zhi
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Baron, Steve
2
Baumann, Ernst J.
2
Braitmayer, Oliver
2
Böhm, Bettina
2
Bölling, Christoph
2
Carson, David
2
Chaveles, Spyros
2
Coffie, Stanley
2
Conrad, Olaf
2
Cramer, Birgit
2
Crick, James M.
2
Dahm, Markus H.
2
Dibb, Sally
2
Dinkel, Michael
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Gao, Yuhui
2
Ghebresillasie, Girma
2
Glogger, Anton
2
Gottschlich, Hendrik
2
Görgen, Frank
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of strategic marketing
Europäische Hochschulschriften / 5
Journal of retailing and consumer services
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
177
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
388
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
390
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
6
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
7
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
8
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
9
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
10
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->