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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Strategic management"
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Search: subject_exact:"Marketingkonzeption"
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Strategic management
Marketing management
213
Marketingmanagement
213
Beziehungsmarketing
37
Relationship marketing
37
Firm performance
34
Unternehmenserfolg
34
Marketing
32
B-to-B-Marketing
30
Business-to-business marketing
30
market orientation
28
Innovation
25
Strategisches Management
25
Lieferantenmanagement
23
Supplier relationship management
23
Brand management
21
KMU
21
Markenführung
21
SME
21
Competitive advantage
19
Wettbewerbsvorteil
19
industrial marketing
19
business marketing
17
Consumer behaviour
16
Konsumentenverhalten
16
New product development
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Produktentwicklung
16
Innovation management
14
Innovationsmanagement
14
Emerging economies
12
Internet marketing
12
Online-Marketing
12
Schwellenländer
12
Selling
12
Verkauf
12
International marketing
10
Internationales Marketing
10
marketing strategy
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Erfolgsfaktor
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Lane, Nikala
3
Agnihotri, Arpita
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Canhoto, Ana Isabel Domingos
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Gilmore, Audrey
1
Gulliver, Stephen R.
1
Guo, Chiquan
1
Hao, Andy W.
1
Heiman, Bruce A.
1
Heinrichs, John H.
1
Im, Subin
1
Ingram, Thomas N.
1
Ishak, Asmai
1
Khashab, Basel
1
Kim, Namwoon
1
LaForge, Raymond W.
1
Landry, Timothy D.
1
Langley, Paul A.
1
Levihn, Fabian
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Levihn, Ulrika
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Lim, Jeen-su
1
M'zungu, Simon
1
Mavondo, Felix T.
1
McCamley, Claire
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Merrilees, Bill
1
Miller, Dale
1
Molinillo, Sebastian
1
Nyadzayo, Munyaradzi W.
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Journal of strategic marketing
Journal of business-to-business marketing
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
26
European journal of marketing : EJM
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Lehrbuch
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
Journal of communication management : an international journal
3
LEA's communication series
3
Management decision : MD
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ECONIS (ZBW)
25
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1
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25
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date (oldest first)
1
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
3
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
4
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
5
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
6
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
7
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
8
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
9
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
10
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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