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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Marketing management
272
Marketingmanagement
272
Consumer behaviour
63
Konsumentenverhalten
63
Beziehungsmarketing
51
Relationship marketing
51
Brand management
43
Markenführung
43
Firm performance
37
Unternehmenserfolg
37
Strategic management
27
Strategisches Management
27
market orientation
27
KMU
23
SME
23
Marketing
22
Competitive advantage
20
Innovation
20
Wettbewerbsvorteil
20
Distribution channel
19
Einzelhandel
19
Internet marketing
19
Online-Marketing
19
Retail trade
19
Vertriebsweg
19
Brand
16
Markenartikel
16
Brand image
15
Emerging economies
15
Lieferantenmanagement
15
Markenimage
15
Schwellenländer
15
Supplier relationship management
15
Customer satisfaction
13
Innovation management
13
Innovationsmanagement
13
Kundenzufriedenheit
13
Market segmentation
12
Marktsegmentierung
12
marketing strategy
11
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6
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Article
267
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5
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Article in journal
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272
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Sammelwerk
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Language
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English
272
Author
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Gilmore, Audrey
7
O'Cass, Aron
6
Yan, Ruiliang
6
Ozuem, Wilson
4
Sahi, Gurjeet Kaur
4
Agag, Gomaa
3
Gupta, Mahesh Chander
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Pei, Zhi
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Baron, Steve
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Gao, Yuhui
2
Hawkins, Matthew A.
2
Johnson, Lester W.
2
Joshi, Sharad L.
2
Lamberti, Lucio
2
Lancaster, Geoffrey
2
Leenders, Mark A. A. M.
2
Mavondo, Felix T.
2
Merrilees, Bill
2
Mishra, Prashant
2
Myers, Chris
2
Paul, Justin
2
Piercy, Niall
2
Rahman, Kaleel
2
Reid, Mike
2
Sands, Sean
2
Shehawy, Yasser Moustafa
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of strategic marketing
Journal of retailing and consumer services
Journal of business research : JBR
322
Industrial marketing management : the international journal for industrial and high-tech firms
249
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
97
Marketing intelligence & planning
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Harvard business review : HBR
34
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
29
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ECONIS (ZBW)
272
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272
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
6
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
7
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
8
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
9
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
10
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
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