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isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
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Market segmentation
57
Marktsegmentierung
56
Consumer behaviour
34
Konsumentenverhalten
34
Einzelhandel
8
Online retailing
8
Online-Handel
8
Retail trade
8
Segmentation
8
Theorie
8
Theory
8
Distribution channel
7
Vertriebsweg
7
Cluster analysis
6
Clusteranalyse
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Relationship marketing
5
Target group
5
Zielgruppe
5
Gebrauchtmarkt
4
Second-hand market
4
Betriebliche Kreislaufwirtschaft
3
Competitive strategy
3
Consumer segmentation
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Food retailing
3
Internet marketing
3
Kundenzufriedenheit
3
Lebensmitteleinzelhandel
3
Lebensstil
3
Lifestyle
3
Manufacturing technology
3
Marketing theory
3
Marketingtheorie
3
Mobile communications
3
Mobilkommunikation
3
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Undetermined
21
Free
3
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Article
47
Book / Working Paper
10
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Article in journal
47
Aufsatz in Zeitschrift
47
Arbeitspapier
10
Working Paper
10
Graue Literatur
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Non-commercial literature
9
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Language
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English
57
Author
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Debo, Laurens G.
3
Sands, Sean
3
Toktay, L. Beril
3
Van Wassenhove, Luk N.
3
Cardoso, Margarida G. M. S.
2
Ferraro, Carla
2
Pazgal, Amit I.
2
Soberman, David A.
2
Akşin, Zeynep
1
Ali Ahani
1
Almli, Valérie L.
1
Anable, Jillian
1
Arain, Zulfiqar Ali
1
Arias-Oliva, Mario
1
Arnold, Sally
1
Aschemann-Witzel, Jessica
1
Bahng, Young Jin
1
Balaji, M. S.
1
Bauchrowitz, Alexander
1
Berné, Carmen
1
Berte, Katrien
1
Bin Ibrahim, Othman
1
Boya, Unal O.
1
Brace-Govan, Jan
1
Brand, Christian
1
Brunamonti, Marco
1
Calvo-Porral, Cristina
1
Campbell, Colin L.
1
Carless, Luke
1
Chandrashekar, Deepak
1
Chawla, Deepak
1
Chen, Annie Huiling
1
Cho, Chang-hoan
1
Chou, Cindy Yunhsin
1
Crockford, Lily
1
Cuellar, Steven S.
1
Dahana, Wirawan Dony
1
De Marez, Lieven
1
De Moor, Katrien
1
Deshmukh, Arun Kumar
1
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INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Published in...
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Journal of targeting, measurement and analysis for marketing
Faculty & research / Insead : working paper series
Journal of retailing and consumer services
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
Journal of travel and tourism marketing
21
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
18
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Europäische Hochschulschriften / 5
14
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
13
Tourism economics : the business and finance of tourism and recreation
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of banking & finance
11
Journal of international financial markets, institutions & money
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of hospitality marketing & management
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
International journal of production research
9
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ECONIS (ZBW)
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1
Does blockchain facilitate responsible sourcing? : an application to the diamond supply chain
Sumkin, Dmitry
;
Hasija, Sameer
;
Netessine, Serguei
-
2021
Persistent link: https://www.econbiz.de/10012545671
Saved in:
2
Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang
;
Lee, Chia-Chi
;
Chou, Cindy Yunhsin
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
Saved in:
3
The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn
;
Groening, Christopher
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
Saved in:
4
Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.
;
Okubo, Taishi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
Saved in:
5
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
6
Segmentation of both reviewers and businesses on social media
Moon, Sangkil
;
Jalali, Nima
;
Erevelles, Sunil
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
Saved in:
7
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
8
Behavioral changes of multichannel customers : their persistence and influencing factors
Li, Xi
;
Dahana, Wirawan Dony
;
Li, Tongmao
;
Yuan, Jingbo
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431695
Saved in:
9
My style, my food, my waste! : consumer food waste-related lifestyle segments
Aschemann-Witzel, Jessica
;
Hooge, Ilona E. de
;
Almli, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433375
Saved in:
10
A sequence analysis approach to segmenting credit card customers
Ho, Hillbun
;
Tien, Keng-Ming Terence
;
Wu, Anne
;
Singh, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
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