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isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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New product development
63
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63
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Stremersch, Stefan
3
Avagyan, Vardan
2
Croux, Christophe
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2
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
189
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
144
International journal of product development : IJPD
142
International journal of production research
120
IEEE transactions on engineering management : EM
112
International journal of production economics
105
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
SpringerLink / Bücher
84
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
71
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
47
European journal of operational research : EJOR
43
European journal of innovation management : EJIM
38
Journal of open innovation : technology, market, and complexity
38
Journal of marketing
37
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Research
28
Harvard business review : HBR
27
Innovation: organization & management : IOM
27
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ECONIS (ZBW)
63
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
3
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
4
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
5
Seeing what others miss : a competition network lens on product innovation
Thatchenkery, Sruthi
;
Katila, Riitta
- In:
Organization science : a journal of the Institute for …
32
(
2021
)
5
,
pp. 1346-1370
Persistent link: https://www.econbiz.de/10012665682
Saved in:
6
Anchored differentiation : the role of temporal distance in the comparison and evaluation of new product designs
Chan, Tian Heong
;
Lee, Yonghoon G.
;
Jung, HeeJung
- In:
Organization science : a journal of the Institute for …
32
(
2021
)
6
,
pp. 1523-1541
Persistent link: https://www.econbiz.de/10012796903
Saved in:
7
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
8
Delimiting disruption : why Uber is disruptive, but Airbnb is not
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012288642
Saved in:
9
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
10
Competition, technology licensing-in, and innovation
Moreira, Solon
;
Klueter, Thomas Maximilian
;
Tasselli, …
- In:
Organization science : a journal of the Institute for …
31
(
2020
)
4
,
pp. 1012-1036
Persistent link: https://www.econbiz.de/10012294915
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