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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Online-Handel"
~subject:"Social web"
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Research in consumer behavior
Journal of marketing management : MM
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
458
Journal of business research : JBR
345
International journal of internet marketing and advertising : IJIMA
140
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
134
International journal of electronic marketing and retailing : IJEMR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of consumer studies
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Asia Pacific journal of marketing and logistics
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International journal of electronic commerce : IJEC
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The international review of retail, distribution and consumer research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of marketing communications
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International journal of business information systems : IJBIS
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Journal of fashion marketing and management
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Journal of management information systems : JMIS
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International journal of advertising : the review of marketing communications
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International journal of retail and distribution management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of marketing
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International journal of technology marketing : IJTMkt
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Tourism management : research, policies, practice
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Journal of the Academy of Marketing Science
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Journal of international consumer marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
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104
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
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2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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7
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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8
The pseudo-flow experience in online shopping
Mitev, Ariel Zoltán
;
Irimiás, Anna
;
Mentes, Mert
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014513567
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9
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
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10
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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