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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject_exact:"Verbraucherverhalten"
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Markenführung
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Consumer behaviour
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Beziehungsmarketing
109
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Relationship marketing
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Loureiro, Sandra Maria Correia
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Yang, Jing
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Bang Nguyen Viet
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Research in consumer behavior
Journal of promotion management : innovations in planning and applied research
Journal of the Academy of Marketing Science
Journal of business research : JBR
523
Journal of retailing and consumer services
372
The journal of product & brand management
293
The journal of brand management : an international journal
267
Psychology & marketing
119
International journal of internet marketing and advertising : IJIMA
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of consumer studies
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of international consumer marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Technological forecasting & social change : an international journal
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Cogent business & management
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Journal of marketing
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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Journal of fashion marketing and management
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Journal of strategic marketing
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Journal of global marketing
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The journal of consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel and tourism marketing
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International journal of electronic marketing and retailing : IJEMR
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International marketing review
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Journal of promotion management : JPM
52
International journal of contemporary hospitality management
50
Journal of internet commerce
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
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ECONIS (ZBW)
159
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
4
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
5
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
6
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
7
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
8
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
9
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
10
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
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