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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenführung"
~subject:"Social web"
~subject:"Werbewirkung"
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Markenführung
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Consumer behaviour
275
Konsumentenverhalten
275
Advertising effects
69
Brand management
65
Internet marketing
55
Online-Marketing
55
Social Web
54
Advertising
48
Werbung
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Loureiro, Sandra Maria Correia
7
Yang, Jing
4
Bang Nguyen Viet
3
Arora, Nilesh
2
Bae, Mikyeung
2
Bilro, Ricardo Godinho
2
Feng, Yang
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Guerreiro, João Pedro Silva Martins
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Kim, Eunyoung
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Kim, Mikyoung
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Manyiwa, Simon
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Prashar, Sanjeev
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Shen, Fuyuan
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Stewart, Kristin
2
Valck, Kristine de
2
Wei, Lewen
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
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Aileni, Vidyadhar Reddy
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Ali, Azmat
1
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1
Almodarresi, Seyed Mahdi Alhosseini
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Amjad, Fiza
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Anghelcev, George
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Bahtiar Mohamad
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Baig, Sajjad Ahmad
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Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Basaran Borsai, Anne Marie
1
Bhalla, Saubhagya
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Research in consumer behavior
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
646
Journal of retailing and consumer services
414
The journal of product & brand management
297
The journal of brand management : an international journal
277
Journal of marketing communications
198
International journal of advertising : the review of marketing communications
174
Psychology & marketing
161
International journal of internet marketing and advertising : IJIMA
143
Asia Pacific journal of marketing and logistics
119
International journal of hospitality management
111
European journal of marketing : EJM
110
International journal of advertising : the quarterly review of marketing communications
106
Marketing intelligence & planning
101
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Marketing letters : a journal of research in marketing
92
Journal of promotion management : JPM
91
Journal of international consumer marketing
89
International journal of consumer studies
88
Journal of marketing
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of strategic marketing
81
Journal of advertising research
79
Journal of the Academy of Marketing Science
78
The journal of consumer marketing
77
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
76
Journal of marketing management : MM
75
Cogent business & management
74
Journal of marketing research : JMR
73
Technological forecasting & social change : an international journal
71
SpringerLink / Bücher
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of global marketing
68
Journal of fashion marketing and management
67
European journal of marketing
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Young consumers : insight and ideas for responsible marketers
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
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ECONIS (ZBW)
136
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
5
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
8
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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