//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Social web"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
United States
Consumer behaviour
268
Konsumentenverhalten
268
Advertising effects
67
Werbewirkung
67
Brand management
61
Markenführung
61
Internet marketing
53
Online-Marketing
53
Social Web
52
Advertising
46
Werbung
46
Brand image
45
Markenimage
45
Beziehungsmarketing
33
Relationship marketing
33
Brand
27
Markenartikel
27
Theorie
24
Theory
24
Konsumtheorie
23
Consumption theory
22
Viral marketing
19
Virales Marketing
19
Emotion
17
USA
16
Welt
16
World
16
Personality psychology
15
Persönlichkeitspsychologie
15
Sales promotion
15
Verkaufsförderung
15
purchase intention
15
social media
12
Online retailing
11
Online-Handel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
more ...
less ...
Online availability
All
Undetermined
51
Free
2
Type of publication
All
Article
65
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
66
Author
All
Loureiro, Sandra Maria Correia
3
Guerreiro, João Pedro Silva Martins
2
Valck, Kristine de
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arora, Nilesh
1
Backes, Kayla
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Belk, Russell W.
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Breves, Priska
1
Burroughs, Benjamin
1
Chen, Caleb Huanyong
1
Cheong, Hyuk Jun
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Cova, Bernard
1
Dalakas, Vassilis
1
Dam, Linda
1
Damasceno, Felipe Storch
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Drenten, Jenna
1
Dua, Sahil
1
Eastman, Jacqueline Kilsheimer
1
Eells, Danielle
1
Elsharnouby, Tamer H.
1
Fakhreddin, Farbod
1
Feng, Yang
1
Fitriati, Rachma
1
Foroudi, Pantea
1
Gao, Kaiwen
1
more ...
less ...
Institution
All
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Published in...
All
Research in consumer behavior
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
263
Working paper / National Bureau of Economic Research, Inc.
246
Journal of retailing and consumer services
240
Journal of consumer research : JCR ; an interdisciplinary bimonthly
159
Psychology & marketing
100
International journal of internet marketing and advertising : IJIMA
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
International journal of hospitality management
81
International journal of consumer studies
76
Journal of fashion marketing and management
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
The journal of product & brand management
71
Technological forecasting & social change : an international journal
64
Journal of internet commerce
55
Journal of marketing communications
54
Journal of international consumer marketing
52
The journal of consumer marketing
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
49
Journal of electronic commerce research : JECR
49
NBER working paper series
49
Journal of the Academy of Marketing Science
48
Journal of marketing
47
International journal of advertising : the review of marketing communications
45
Journal of travel and tourism marketing
45
The journal of brand management : an international journal
45
American journal of agricultural economics
43
Young consumers : insight and ideas for responsible marketers
41
Asia Pacific journal of marketing and logistics
40
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of marketing management : MM
40
Journal of hospitality marketing & management
39
Journal of consumer behaviour : an international research review
37
Journal of marketing theory and practice
37
The American economic review
37
Journal of advertising research
36
Tourism management : research, policies, practice
36
International journal of retail & distribution management
35
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
10
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->