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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Customer segmentation"
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Market segmentation
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Marktsegmentierung
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Tourism management : research, policies, practice
Journal of business research : JBR
Journal of retailing and consumer services
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
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Handbuch Zielgruppenmanagement
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International journal of advertising : the quarterly review of marketing communications
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The silver market phenomenon : business opportunities in an era of demographic change
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20
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The journal of consumer marketing
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Harvard business review : HBR
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Springer eBook Collection
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Health marketing quarterly
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Journal of fashion marketing and management
15
International journal of consumer studies
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Journal of travel and tourism marketing
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Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Marketing intelligence & planning
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European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing letters : a journal of research in marketing
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
Journal of revenue and pricing management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
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1
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
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2
Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Chen, Yanhong
;
Liu, Luning
;
Dequan, Zheng
;
Li, Bin
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
Saved in:
3
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
6
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
7
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
8
Customer segmentation by web content mining
Zhou, Jinfeng
;
Wei, Jinliang
;
Xu, Bugao
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581924
Saved in:
9
Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
Saved in:
10
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
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