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language:"eng"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of hospitality management"
~type:"article"
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Search: subject_exact:"Teilmarkt"
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Market segmentation
20
Marktsegmentierung
20
Consumer behaviour
11
Konsumentenverhalten
11
Hotel industry
5
Hotellerie
5
Lebensstil
5
Lifestyle
5
Marketing management
4
Marketingmanagement
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Segmentation
4
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3
Preismanagement
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4Ps marketing framework
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Bruwer, Johan
2
McCarthy, Breda
2
Abdul-Aziz, A.-R.
1
Ali Ahani
1
Barry, Thomas E.
1
Bastian, Susan E. P.
1
Bin Ibrahim, Othman
1
Chang, Feng-hsiang
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Chen, Kaung-hwa
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Chen, Li-chan
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Chen, Tingzhen
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Choi, Eun-Kyong
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Choi, Hayeon
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Gauri, Dinesh Kumar
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Goodman, Steve
1
Guo, Shu
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Guo, Xiaolong
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Haverila, Matti J.
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Herbst, Frikkie
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Hewege, Chandana
1
Jaafar, M.
1
Jebarajakirthy, Charles
1
Jeffery, David W.
1
Joung, Hyun-Woo
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Jung, Jihye
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Jung, Kwon
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Khoo-Lattimore, Catheryn
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Kuo, Chun-min
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Kustos, Marcell
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Kwortnik, Robert J.
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Li, Zhaoqiong
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Liang, Austin Rong-Da
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Liang, Liang
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Lim, Wai Mun
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Lin, Shang-ping
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Ling, Liuyi
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Liu, Hong Bo
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Liu, Hongbo
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Liu, Hsiou-hsiang
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Asia Pacific journal of marketing and logistics
International journal of hospitality management
Journal of retailing and consumer services
31
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
Journal of international financial markets, institutions & money
9
International journal of wine business research
8
Journal of air transport management
8
Applied economics
7
Economics letters
7
International journal of production economics
7
International journal of production research
7
International journal of wine business research : IJWBR
7
Journal of international economics
7
Journal of marketing
7
Journal of marketing analytics : JMA
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ECONIS (ZBW)
20
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20
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date (oldest first)
1
Sustainable lifestyles, eating out habits and the green gap : a study of food waste segments
Liu, Hongbo
;
McCarthy, Breda
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 920-943
Persistent link: https://www.econbiz.de/10014285920
Saved in:
2
Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction
Jung, Kwon
;
Jung, Jihye
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 3-30
Persistent link: https://www.econbiz.de/10012798102
Saved in:
3
Understanding food truck customers : selection attributes and customer segmentation
Choi, Hayeon
;
Choi, Eun-Kyong
;
Yoon, Borham
;
Joung, Hyun-Woo
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012300794
Saved in:
4
Improving revenue performance with third-degree price discrimination in the cruise industry
Namin, Aidin
;
Gauri, Dinesh Kumar
;
Kwortnik, Robert J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293804
Saved in:
5
How hospitality brands grow : what hospitality marketers should know about Andrew Ehrenberg's work (invited paper for "luminaries" special issue of International Journal of Hospita...
Lynn, Michael
- In:
International journal of hospitality management
76
(
2019
)
2
,
pp. 70-80
Persistent link: https://www.econbiz.de/10011982129
Saved in:
6
Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell
;
Goodman, Steve
;
Jeffery, David W.
; …
- In:
International journal of hospitality management
83
(
2019
),
pp. 180-189
Persistent link: https://www.econbiz.de/10012122070
Saved in:
7
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
8
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
9
Market segmentation and pricing strategies based on product platform
Su, Qin
;
Liu, Weiyan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011613346
Saved in:
10
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
1
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