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language:"eng"
~person:"Japutra, Arnold"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
11
Markenführung
11
Markenimage
11
Brand
8
Markenartikel
8
Customer satisfaction
6
Kundenzufriedenheit
6
Service quality
5
Einzelhandel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Retail trade
3
Brand attachment
2
Brand loyalty
2
Confidence
2
Customer experience
2
Customer loyalty
2
E-commerce
2
Electronic Commerce
2
Indonesia
2
Indonesien
2
Online retailing
2
Online-Handel
2
Satisfaction
2
Trust
2
Vertrauen
2
brand equity
2
brand loyalty
2
ideal self-congruence
2
Aesthetic benefit
1
Aesthetics
1
Anti-brand
1
Asia-pacific
1
Attachment
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English
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Japutra, Arnold
Han, Heesup
27
Loureiro, Sandra Maria Correia
26
Prentice, Catherine
23
Hollebeek, Linda D.
22
Gil Saura, Irene
21
Mattila, Anna S.
18
Rahman, Zillur
16
Rather, Raouf Ahmad
15
Khan, Imran
14
Klaus, Philipp
14
Fetscherin, Marc
13
Kumar, Vikas
13
Quach, Sara
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Balaji, M. S.
12
Gong, Taeshik
12
Gustafsson, Anders
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
12
King, Ceridwyn
12
McColl-Kennedy, Janet R.
12
Sarkar, Abhigyan
12
Usman, Osly
12
Šerić, Maja
12
Casidy, Riza
11
Fournier, Susan
11
Ahn, Jiseon
10
Bang, Nguyen
10
Guzman, Francisco
10
Qu, Hailin
10
Roy, Sanjit
10
So, Kevin Kam Fung
10
Carlson, Jamie
9
Fatma, Mobin
9
Ko, Eunju
9
Kunkel, Thilo
9
Lee, Seonjeong
9
Park, Jungkun
9
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Journal of retailing and consumer services
3
Journal of strategic marketing
3
International journal of market research
2
Journal of business research : JBR
2
Asia-Pacific journal of business administration
1
European journal of marketing
1
Journal of marketing for higher education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The marketing review
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ECONIS (ZBW)
15
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
6
Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold
;
Utami, Ami Fitri
;
Molinillo, Sebastian
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
Saved in:
7
The impact of affective and cognitive app experiences on loyalty towards retailers
Molinillo, Sebastian
;
Navarro García, Antonio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238382
Saved in:
8
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
9
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
10
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
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