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person:"Aral, Sinan"
~person:"Dens, Nathalie"
~person:"Li, Hengyun"
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Search: subject_exact:"Referral marketing"
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Viral marketing
23
Virales Marketing
23
Consumer behaviour
12
Konsumentenverhalten
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Internet marketing
11
Online-Marketing
11
Online retailing
10
Online-Handel
10
Social Web
8
Social web
8
Online reviews
7
Gastronomie
5
Restaurant industry
5
Customer satisfaction
4
Kundenzufriedenheit
4
Online review
4
Personalisierung
4
Personalization
4
Data Mining
3
Data mining
3
Emotion
3
Marketing management
3
Marketingmanagement
3
Bewertung
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
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Customer engagement
2
Customer integration
2
Evaluation
2
Forecasting model
2
Kundenintegration
2
Perceived usefulness
2
Prognoseverfahren
2
Relationship marketing
2
Restaurant
2
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Aral, Sinan
Dens, Nathalie
Li, Hengyun
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Karjaluoto, Heikki
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
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International journal of hospitality management
6
Tourism management : research, policies, practice
4
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Electronic commerce research
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
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ECONIS (ZBW)
23
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1
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
5
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
6
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
7
Tourism demand forecasting using tourist-generated online review data
Hu, Mingming
;
Li, Hengyun
;
Song, Haiyan
;
Li, Xin
;
Law, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013326619
Saved in:
8
Restaurants' motivations to solicit fake reviews : a competition perspective
Zhang, Ziqiong
;
Li, Yuanshuo
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227711
Saved in:
9
Not all words are beneficial : the impact of management response contents on customer engagement behavior
Zhang, Zili
;
Li, Hengyun
;
Yang, Yang
;
Xu, Yukuan
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012436041
Saved in:
10
The effects of consumer experience and disconfirmation on the timing of online review : field evidence from the restaurant business
Li, Hengyun
;
Xie, Karen L.
;
Zhang, Zili
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012146212
Saved in:
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