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person:"Aral, Sinan"
~person:"Dens, Nathalie"
~type_genre:"Article in journal"
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Search: subject_exact:"Referral marketing"
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Viral marketing
13
Virales Marketing
13
Consumer behaviour
6
Konsumentenverhalten
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5
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5
Online-Marketing
5
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4
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Aral, Sinan
Dens, Nathalie
Law, Chun Hung Roberts
17
Filieri, Raffaele
14
Berger, Jonah
13
Loureiro, Sandra Maria Correia
12
East, Robert
11
Balaji, M. S.
10
Bilgihan, Anil
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Dwivedi, Yogesh Kumar
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Kim, Jong Min
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10
Mariani, Marcello M.
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Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
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9
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9
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9
Ye, Qiang
9
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8
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8
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8
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7
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7
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7
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7
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Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Electronic commerce research
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
13
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
3
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
4
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
5
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
6
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
7
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
8
Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
Saved in:
9
What would Ashton do : and does it matter? ; new research reveals the power and limits of "influencers"
Aral, Sinan
- In:
Harvard business review : HBR
91
(
2013
)
5
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009740825
Saved in:
10
Die Macht der Meinungsführer
Aral, Sinan
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10009744256
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