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person:"Breidbach, Christoph F."
~person:"Corsaro, Daniela"
~person:"Horbel, Chris"
~person:"Shulga, Lenna V."
~subject:"Beziehungsmarketing"
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Search: subject_exact:"S-d logic"
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Beziehungsmarketing
Service-Dominant Logic
13
Service-dominant logic
13
Betriebliche Wertschöpfung
10
Value creation
10
Relationship marketing
9
Customer integration
8
Kundenintegration
8
Customer value
6
Kundenwert
6
Marketing theory
5
Marketingtheorie
5
Business network
4
Unternehmensnetzwerk
4
service-dominant logic
4
Selling
3
Value co-creation
3
Verkauf
3
value co-creation
3
B-to-B-Marketing
2
B2B
2
Business-to-business marketing
2
Dienstleistung
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Lieferantenmanagement
2
S-D logic
2
Salespeople
2
Service quality
2
Service science
2
Services
2
Services marketing
2
Sport
2
Sports
2
Supplier relationship management
2
Verkaufspersonal
2
value-in-context
2
Austauschtheorie
1
Blood service
1
Blutspendedienst
1
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Undetermined
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Breidbach, Christoph F.
Corsaro, Daniela
Horbel, Chris
Shulga, Lenna V.
Vargo, Stephen L.
10
Lusch, Robert F.
7
Hollebeek, Linda D.
5
Baglieri, Enzo
3
Brodie, Roderick J.
3
Busser, James A.
3
Drengner, Jan
3
Edvardsson, Bo
3
Grönroos, Christian
3
Aarikka-Stenroos, Leena
2
Akaka, Melissa Archpru
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Bai, Billy
2
Behnam, Mohsen
2
Cassia, Fabio
2
Chan, Eric S. W.
2
Chathoth, Prakash K.
2
Dai, Hua
2
Furrer, Olivier
2
Gummerus, Johanna
2
Harrington, Robert J.
2
Hu, Tao
2
Hughes, Tim
2
Jaakkola, Elina
2
Jahn, Steffen
2
Karpen, Ingo O.
2
Katsifaraki, Georgia D.
2
Komulainen, Hanna
2
Kuusela, Hannu
2
Lappalainen, Inka
2
Le Nguyen Hau
2
Line, Nathaniel D.
2
Makkonen, Hannu
2
Mason, Chris
2
Ng, Irene
2
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The service industries journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
9
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
2
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
3
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
4
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
5
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
6
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
7
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
8
Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich : eine videografische Untersuchung am Beispiel von Blutspenden
Horbel, Chris
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009759352
Saved in:
9
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
Saved in:
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