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person:"Chapleo, Chris"
~person:"Becker, Annika"
~person:"Brömmling, Ulrich F."
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Nonprofit marketing
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Chapleo, Chris
Becker, Annika
Brömmling, Ulrich F.
Klein, Armin
15
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13
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11
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10
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Nonprofit-PR
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ECONIS (ZBW)
12
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1
Do reputational signals matter for nonprofit organizations? : an experimental study
Shahid, Subhan
;
Becker, Annika
;
Kundi, Yasir Mansoor
- In:
Management decision
60
(
2022
)
6
,
pp. 1645-1661
Persistent link: https://www.econbiz.de/10013350107
Saved in:
2
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
3
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
Saved in:
4
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
5
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
6
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
7
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
8
Nonprofit-PR
Brömmling, Ulrich F.
(
ed.
)
-
2010
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10013442402
Saved in:
9
Nonprofit-PR
Brömmling, Ulrich F.
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10008939530
Saved in:
10
Geschenke und Aktionen
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 90-102)
.
2007
Persistent link: https://www.econbiz.de/10003722884
Saved in:
1
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