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person:"Griffith, David A."
~person:"Javalgi, Rajshekhar G."
~person:"Keegan, Warren J."
~person:"Manrai, Ajay K."
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International marketing
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Griffith, David A.
Javalgi, Rajshekhar G.
Keegan, Warren J.
Manrai, Ajay K.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Jain, Subhash C.
18
Meffert, Heribert
18
Zentes, Joachim
18
Ghauri, Pervez N.
17
Swoboda, Bernhard
17
Zou, Shaoming
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Craig, C. S.
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Fantapié Altobelli, Claudia
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Mooij, Marieke K. de
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Steenkamp, Jan-Benedict E. M.
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Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
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Gabrielsson, Mika
11
Julian, Craig C.
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Journal of global marketing
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Always learning
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International business review : the official journal of the European International Business Academy
3
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3
Handbook of research in international marketing
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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(Prentice-Hall international series in management)
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Analyzing the cultural diversity of consumers in the global marketplace
1
Business horizons
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Edward Elgar E-Book Archive
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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International business scholarship : AIB fellows on the first 50 years and beyond
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and economics
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International marketing ; Vol. 2
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International marketing ; Vol. V
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Journal of business ethics : JOBE
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Journal of world business : JWB
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ECONIS (ZBW)
64
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1
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
2
International new venture performance : role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities
Buccieri, Dominic
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
29
(
2020
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012175495
Saved in:
3
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
4
New perspectives in international marketing research : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10012260067
Saved in:
5
Global marketing
Green, Mark C.
;
Keegan, Warren J.
-
2020
-
Tenth edition, global edition
Persistent link: https://www.econbiz.de/10012404516
Saved in:
6
Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip
;
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
; …
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
Saved in:
7
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
8
Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
101
(
2019
),
pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
Saved in:
9
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
10
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
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