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person:"Grohs, Reinhard"
~person:"Dimitropoulos, Panagiotis"
~person:"Glogger, Anton"
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Search: subject_exact:"Sponsorship"
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Sponsoring
25
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24
Sports
13
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9
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Grohs, Reinhard
Dimitropoulos, Panagiotis
Glogger, Anton
Bruhn, Manfred
38
Cornwell, T. Bettina
33
Hermanns, Arnold
24
Jensen, Jonathan A.
23
Nufer, Gerd
22
Woisetschläger, David
20
Breuer, Christoph
15
Cobbs, Joe
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Mazodier, Marc
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Scheinbaum, Angeline Close
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Lacey, Russell
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Backhaus, Christof
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Schnittka, Oliver
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7
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Fleck-Dousteyssier, Nathalie
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Ko, Yong Jae
7
Kwak, Dae Hee
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7
Boronczyk, Felix
6
Bortoluzzi Dubach, Elisa
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Burmann, Christoph
6
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6
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Europäische Hochschulschriften / 5
3
Journal of business research : JBR
2
Psychology & marketing
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Sport, Business and Management : an international journal ; SBM
2
European journal of marketing : EJM
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of innovation and technology management
1
International journal of innovation and technology management : IJITM
1
Journal of Business Research
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schwerpunkt: Sportökonomik : Besprechungen, Berichte, Diskussionen
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Sport management review
1
The journal of brand management : an international journal
1
The journal of high technology management research
1
Transforming relationship marketing : strategies and business models in the digital age
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
2
Examining sponsorship's effectiveness over the internet : a conceptual framework for researchers and practitioners
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
- In:
International journal of innovation and technology …
17
(
2020
)
4
,
pp. 2050027-1-2050027-18
Persistent link: https://www.econbiz.de/10012299104
Saved in:
3
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
4
Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
Saved in:
5
Multi-generation sponsorship : awareness, attitudes and purchase intentions in successive generations
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 43-51)
.
2021
Persistent link: https://www.econbiz.de/10012318791
Saved in:
6
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
7
Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
8
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
9
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
10
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
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