//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Hafkemeyer, Lutz"
~person:"Laussel, Didier"
~person:"Romaniuk, Jenni"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television programme"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehprogramm
14
Television programme
14
Fernsehwerbung
6
Television advertising
6
Theorie
6
Theory
6
Fernsehen
5
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Nash equilibrium
3
Nash-Gleichgewicht
3
Product Placement
3
Product placement
3
Scheduling problem
3
Scheduling-Verfahren
3
Sport
3
Sportmarketing
3
Sports marketing
3
Television
3
Media usage
2
Mediennutzung
2
Sports
2
Sports economics
2
Sportökonomik
2
Vermarktung
2
Viral marketing
2
Virales Marketing
2
Word of mouth
2
Advertising
1
Advertising planning
1
Communication
1
Competition
1
Competitive strategy
1
Contract
1
Deutschland
1
Distribution channel
1
Duplication of viewing
1
Entertainment
1
more ...
less ...
Online availability
All
Free
3
Undetermined
3
Type of publication
All
Article
8
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
11
German
3
Author
All
Hafkemeyer, Lutz
Laussel, Didier
Romaniuk, Jenni
Kruse, Jörn
13
Chong, Alberto
8
Schellhaaß, Horst-Manfred
8
Crawford, Gregory S.
7
La Ferrara, Eliana
7
Lantzsch, Katja
7
Siegert, Gabriele
7
Bursztyn, Leonardo
6
Förster, Kati
6
Gabszewicz, Jean Jaskold
6
Papandrea, Franco
6
Waldfogel, Joel
6
Altmeppen, Klaus-Dieter
5
Belot, Michèle
5
Benesch, Christine
5
Berg, Gunhild
5
Bhaskar, V.
5
Duryea, Suzanne
5
Frey, Bruno S.
5
Kaestner, Robert
5
Levine, Phillip B.
5
Ollig, Stefan
5
Pelsmacker, Patrick de
5
Quitzau, Jörn
5
Roth, Christopher
5
Tainsky, Scott
5
Zia, Bilal
5
Amegashie, J. Atsu
4
Doyle, Gillian
4
Durante, Ruben
4
Fröhlich, Kerstin
4
Hallenberger, Gerd
4
Hyll, Walter
4
Jaeger, David A.
4
Joyce, Theodore J.
4
Lee, Robin S.
4
Levitt, Steven D.
4
Mixon, Franklin G.
4
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Australasian marketing journal
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
CORE discussion paper : DP
1
CORE discussion papers : DP
1
Discussion papers / UCL, Département des Sciences Economiques
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
IDEI working papers
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of economics & management strategy : JEMS
1
The journal of media economics
1
Wissenschaftliche Berichte und Materialien / Bundesinstitut für Sportwissenschaft, Bonn
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
4
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
5
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
Saved in:
6
The mixed strategy Nash equilibrium of the television news scheduling game
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003590696
Saved in:
7
The mixed strategy nash equilibrium of the television news scheduling game
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003543563
Saved in:
8
The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
Saved in:
9
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
10
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->