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person:"Helmig, Bernd"
~person:"Ekinci, Yuksel"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~type_genre:"Article in journal"
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Brand
Dienstleistungsmarketing
Beziehungsmarketing
15
Relationship marketing
15
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9
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9
Brand image
7
Brand management
7
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7
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5
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3
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Helmig, Bernd
Ekinci, Yuksel
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
10
Japutra, Arnold
8
Guzman, Francisco
7
Khan, Imran
7
Augusto, Mário Gomes
6
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6
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6
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6
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5
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5
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5
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5
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of market research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Psychology & marketing
1
The marketing review
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ECONIS (ZBW)
6
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
4
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
5
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
6
Indirekte Kundenbeziehungen im Dienstleistungsbereich - dargestellt am Beispiel von Patienteneltern-Krankenhausbeziehungen
Helmig, Bernd
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10001737796
Saved in:
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