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person:"Martin, Graeme"
~person:"Baum, Matthias"
~person:"Burmann, Christoph"
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Search: subject_exact:"Employer branding"
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HR marketing
26
Personalmarketing
26
Brand management
10
Markenführung
10
Brand image
8
Markenimage
8
Recruitment
8
Deutschland
7
Germany
7
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Signalling
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Martin, Graeme
Baum, Matthias
Burmann, Christoph
Walter, Benjamin von
11
Kabst, Rüdiger
10
Lippold, Dirk
9
Trost, Armin
9
Beck, Christoph
8
Bröckermann, Reiner
8
Hesse, Gero
8
Kremmel, Dietmar
8
Kirchgeorg, Manfred
7
Mosley, Richard
7
Pepels, Werner
7
Stumpf, Marcus
7
Van Hoye, Greet
7
App, Stefanie
6
Botzenhardt, Florian
6
Dineen, Brian R.
6
Esch, Franz-Rudolf
6
Jäger, Wolfgang
6
Lievens, Filip
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Sharma, Ravindra
6
Tumasjan, Andranik
6
Weinrich, Kai
6
Welpe, Isabell M.
6
Yu, Kang Yang Trevor
6
Agarwal, Shivani
5
Auer, Manfred
5
Buckmann, Jörg
5
Büttgen, Marion
5
Edlinger, Gabriela
5
Edwards, Martin R.
5
Grace, Debra
5
Immerschitt, Wolfgang
5
Kanning, Uwe Peter
5
Merk, Janina
5
Näppä, Anna
5
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5
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
The international journal of human resource management
3
Global talent management
2
Human resource management
2
Journal of business research : JBR
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Handbook of international human resource management : integrating people, process, and context
1
Handbuch strategisches Personalmanagement
1
Journal of World Business
1
Journal of business economics : JBE
1
Journal of world business : JWB
1
Management of permanent change
1
The journal of brand management : an international journal
1
The peak performing organization
1
Understanding processes in recruitment - a closer look at perceptions and pre-hire outcomes
1
Zeitschrift für Personalforschung : (ZfP)
1
Zeitschrift für Personalforschung : ZfP
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ECONIS (ZBW)
26
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1
When do employer awards pay off and when do they not? : the impact of award familiarity on applicant's job pursuit intentions and the moderating role of corporate brand awareness
Überschaer, Anja
;
Baum, Matthias
- In:
Understanding processes in recruitment - a closer look …
,
(pp. 65-94)
.
2018
Persistent link: https://www.econbiz.de/10011926593
Saved in:
2
When do employer awards pay off and when do they not? : the impact of award familiarity on applicants’ job pursuit intentions and the moderating role of corporate brand awareness
Baum, Matthias
;
Überschaer, Anja
- In:
The international journal of human resource management
29
(
2018
)
21
,
pp. 3093-3117
Persistent link: https://www.econbiz.de/10012033062
Saved in:
3
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
4
Employer branding and corporate reputation management in global companies : theory and practice
Martin, Graeme
;
Sinclair, Katie
- In:
Global talent management
,
(pp. 142-162)
.
2019
Persistent link: https://www.econbiz.de/10011943129
Saved in:
5
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
6
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
7
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
8
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
9
Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin
Baum, Matthias
;
Sterzing, Anke
;
Alaca, Neslim
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4140-4149
Persistent link: https://www.econbiz.de/10011553940
Saved in:
10
Strategy changes, flexibility and brand management : a case study approach of identity-based branding
Burmann, Christoph
;
Piehler, Rico
;
Löwa, Antje
- In:
Management of permanent change
,
(pp. 217-240)
.
2015
Persistent link: https://www.econbiz.de/10010466350
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