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person:"Thomas, Tobias"
~person:"Shukla, Paurav"
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Search: subject_exact:"Status goods"
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Luxury goods
20
Luxusgüter
20
Consumer behaviour
17
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17
Brand management
6
Luxury
6
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6
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5
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Thomas, Tobias
Shukla, Paurav
Phau, Ian
34
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
21
Hennigs, Nadine
20
Donzé, Pierre-Yves
18
Jain, Sheetal
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Septianto, Felix
16
Atwal, Glyn
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Klarmann, Christiane
12
Christodoulides, George
11
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Sung, Billy
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
König, Verena
8
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Helmut-Schmidt-Universität
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Journal of business research : JBR
7
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the review of marketing communications
2
European journal of marketing
1
International marketing review
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Journal of international marketing
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Journal of world business : JWB
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Marketing letters : a journal of research in marketing
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Ordo : Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft
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ECONIS (ZBW)
20
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1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
3
Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
Saved in:
4
Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
5
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
6
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
7
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
8
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
9
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
10
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International business review : the official journal of …
30
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012484850
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