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source:"econis"
~accessRights:"restricted"
~subject:"Customer satisfaction"
~subject:"Supply chain"
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Search: subject_exact:"Cross-channel marketing"
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Customer satisfaction
Supply chain
Multichannel strategy
179
Multikanalvertrieb
179
Einzelhandel
99
Retail trade
99
Beziehungsmarketing
96
Relationship marketing
96
Online retailing
79
Online-Handel
79
Consumer behaviour
61
Konsumentenverhalten
61
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54
Vertriebsweg
54
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27
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26
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21
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20
Customer analysis
18
Dienstleistungsqualität
18
Kundenanalyse
18
Service quality
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16
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10
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Fan, Hua
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3
Interaktives Marketing
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of production economics
2
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2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative supply chain optimization models with multiple uncertainty factors
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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1
Empowering retailers : a bounded rationality perspective to enhancing omnichannel journey satisfaction
Muthaffar, Aisha
;
Vilches-Montero, Sonia
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373386
Saved in:
2
Dual-channel supply chain coordination under risk aversion and fairness concerns
Xue, Lin
;
Wang, Kangzhou
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3289-3307
Persistent link: https://www.econbiz.de/10014340907
Saved in:
3
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
4
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
5
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
6
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
7
The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA
Prassida, Grandys Frieska
;
Hsu, Ping-Yu
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366370
Saved in:
8
Omnichannel retail operations with mixed fulfillment strategies
Yang, Lu
;
Li, Xiangyong
;
Zhong, Ning
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461584
Saved in:
9
Cross-channel integration and customer experience in omnichannel retail services
Chung, Kyunghwa
;
Oh, Kyung Wha
;
Kim, Minjeong
- In:
Service science
14
(
2022
)
4
,
pp. 307-317
Persistent link: https://www.econbiz.de/10014293775
Saved in:
10
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
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