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source:"econis"
~isPartOf:"Kundenkarten : Kundenkartenprogramme erfolgreich gestalten"
~isPartOf:"The journal of services marketing"
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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
13
Loyalty program
13
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
7
Konsumentenverhalten
7
Deutschland
5
Germany
5
Einführung
3
Experiment
3
Experimental design
3
Implementation
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Emotion
2
Hierarchical loyalty programs
2
Kundenzufriedenheit
2
Air passenger transport
1
Airline
1
Attitude
1
Betriebliche Kennzahl
1
CRM
1
Classification
1
Controlling
1
Customer engagement
1
Customer experience
1
Customer integration
1
Customer loyalty
1
Customer participation
1
Customer status demotion
1
Customer value
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Data Mining
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Data mining
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Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Equity theory
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1
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Scheer, Burkhard
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Göhlich, Frederike
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Götz, Oliver
3
Hoffmann, Anke
3
Naß, Stephan
3
Banik, Shanta
1
Beatson, Amanda
1
Deitz, George D.
1
Greer, Dominique A.
1
Hansen, John D.
1
Hwang, Jiyoung
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Kandampully, Jay
1
Liu, Qing
1
Mattila, Anna S.
1
Meyer-Waarden, Lars
1
Morgan, Robert M.
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Ouschan, Robyn
1
Pontes, Nicolas
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Pontes, Vivian
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Rabbanee, Fazlul K.
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Schneider, Svenja
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
The journal of services marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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10
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13
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date (oldest first)
1
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Saved in:
2
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
3
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
Saved in:
4
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
Saved in:
5
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
6
Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 344-353
Persistent link: https://www.econbiz.de/10011387768
Saved in:
7
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Saved in:
8
Taxonomy of service-based loyalty program members
Hansen, John D.
;
Deitz, George D.
;
Morgan, Robert M.
- In:
The journal of services marketing
24
(
2010
)
4
,
pp. 271-282
Persistent link: https://www.econbiz.de/10008653377
Saved in:
9
Kundenkartenprogramme als Instrument des wertorientierten Kundenmanagements
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 2-36)
.
2007
Persistent link: https://www.econbiz.de/10003511376
Saved in:
10
Gestaltungsmöglichkeiten von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 37-64)
.
2007
Persistent link: https://www.econbiz.de/10003511378
Saved in:
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