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subject:"Advertising"
~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Linguistik"
~subject:"Marketing management"
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Advertising
Linguistik
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Linguistics
10
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4
Öffentlichkeitsarbeit
4
Brand image
3
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3
Advertising effects
2
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2
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2003-2005
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1
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
12
Journal of the Operational Research Society
11
Discussion paper series / IZA
9
Economic research
9
The Palgrave handbook of the economics and language
9
Names in commerce and industry : past and present
7
CESifo working papers
6
European journal of international management : EJIM
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Marketing letters : a journal of research in marketing
6
Research
6
Discussion papers / CEPR
5
IZA Discussion Paper
5
International journal of cross cultural management : CCM
5
International journal of production research
5
Journal of marketing
5
Journal of world business : JWB
5
Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
5
Working paper / National Bureau of Economic Research, Inc.
5
Bridging linguistics and economics
4
Corporate communications : an international journal
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
European journal of operational research : EJOR
4
IZA world of labor : evidence-based policy making
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
4
International journal of hospitality management
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Serie documentos de trabajo
4
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
4
The international journal of human resource management
4
The journal of brand management : an international journal
4
Academy of Management journal : AMJ
3
Beiträge zur Controlling-Forschung
3
Critical perspectives on international business
3
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ECONIS (ZBW)
10
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date (oldest first)
1
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
2
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
3
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
4
Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
Saved in:
5
Unconscious transfer of meaning to brands
Galli, Maria
;
Gorn, Gerald J.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 215-225
Persistent link: https://www.econbiz.de/10009259731
Saved in:
6
The interpretation of the possessives ons/onze in "fixed" phrases in international business communication in Dutch
Dieltjens, Sylvain
;
Heynderickx, Priscilla
- In:
Discourse, identities and genres in corporate …
,
(pp. 303-317)
.
2010
Persistent link: https://www.econbiz.de/10009013044
Saved in:
7
Unequal discourse and the role of modality in the language of invitations for bids
Belotti, Ulisse
- In:
Discourse, identities and genres in corporate …
,
(pp. 283-302)
.
2010
Persistent link: https://www.econbiz.de/10009013045
Saved in:
8
Linguistic perspectives on image construction and moral identity : the case of banks
Degano, Chiara
- In:
Discourse, identities and genres in corporate …
,
(pp. 235-260)
.
2010
Persistent link: https://www.econbiz.de/10009013050
Saved in:
9
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
Saved in:
10
Representations of corporate philanthropy : a linguistic approach
Catenaccio, Paola
- In:
Discourse, identities and genres in corporate …
,
(pp. 121-142)
.
2010
Persistent link: https://www.econbiz.de/10009013073
Saved in:
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