//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Beziehungsmarketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~subject:"Web 2.0-Technologien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Web 2.0-Technologien
Social Web
105
Social web
105
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
62
Online-Marketing
62
Social media
39
Viral marketing
34
Virales Marketing
34
Brand management
29
Markenführung
29
Relationship marketing
26
Brand image
22
Markenimage
22
Brand
12
Markenartikel
12
Customer integration
10
Kundenintegration
10
Social network
10
Soziales Netzwerk
10
Advertising effects
9
Werbewirkung
9
Social relations
8
Soziale Beziehungen
8
E-commerce
7
Electronic Commerce
7
Facebook
7
Online retailing
7
Online-Handel
7
Emotion
6
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising
5
Brand community
5
Digital marketing
5
Scale development
5
Werbung
5
Computerspiel
4
Data protection
4
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Language
All
English
Author
All
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Argyris, Young Anna
1
Bacile, Todd J.
1
Balagué, Christine
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Buck, Michael
1
Chan, Kimmy Wa
1
Chonko, Lawrence B.
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dellarocas, Chrysanthos
1
Dineva, Denitsa
1
Dolen, Willemijn M. van
1
Erz, Antonia
1
Fleck, João Pedro dos Santos
1
Garrod, Brian
1
Gensler, Sonja
1
Glynn, Mark S.
1
Haenlein, Michael
1
Hamilton, Mitchell
1
Hammedi, Wafa
1
Hayes, Jameson L.
1
Johnen, Marius
1
Kaltcheva, Velitchka D.
1
Keeling, Debbie Isobel
1
Khan, Tracy A.
1
Kim, Hyun Gon
1
Kim, Yongsuk
1
Leclercq, Thomas
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
101
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
42
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Technological forecasting & social change : an international journal
25
Business horizons
23
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Journal of strategic marketing
23
Psychology & marketing
22
The journal of brand management : an international journal
21
International journal of business information systems : IJBIS
20
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
The journal of services marketing
19
Journal of internet commerce
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing
17
Journal of marketing communications
17
Tourism management : research, policies, practice
17
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of electronic customer relationship management : IJECRM
15
Journal of service management
15
Journal of hospitality marketing & management
14
Journal of management information systems : JMIS
14
Journal of marketing management : MM
14
Management information systems : mis quarterly
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Information systems research : ISR
13
International journal of information technology and management : IJITM
13
International journal of technology marketing : IJTMkt
13
Journal of electronic commerce research : JECR
13
Journal of the Academy of Marketing Science
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Journal of fashion marketing and management
12
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
10
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->