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subject:"Beziehungsmarketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Customer integration"
~subject:"Web 2.0-Technologien"
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Beziehungsmarketing
Customer integration
Web 2.0-Technologien
Social Web
105
Social web
105
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
62
Online-Marketing
62
Social media
39
Viral marketing
34
Virales Marketing
34
Brand management
29
Markenführung
29
Relationship marketing
26
Brand image
22
Markenimage
22
Brand
12
Markenartikel
12
Kundenintegration
10
Social network
10
Soziales Netzwerk
10
Advertising effects
9
Werbewirkung
9
Social relations
8
Soziale Beziehungen
8
E-commerce
7
Electronic Commerce
7
Facebook
7
Online retailing
7
Online-Handel
7
Emotion
6
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising
5
Brand community
5
Digital marketing
5
Scale development
5
Werbung
5
Computerspiel
4
Data protection
4
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32
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English
32
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Argyris, Young Anna
1
Bacile, Todd J.
1
Balagué, Christine
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Buck, Michael
1
Chan, Kimmy Wa
1
Chen, Yongjian
1
Chonko, Lawrence B.
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dellarocas, Chrysanthos
1
Dineva, Denitsa
1
Dolen, Willemijn M. van
1
Erz, Antonia
1
Fischer, Eileen
1
Fleck, João Pedro dos Santos
1
Füller, Johann
1
Garrod, Brian
1
Gensler, Sonja
1
Glynn, Mark S.
1
Haenlein, Michael
1
Hamilton, Mitchell
1
Hammedi, Wafa
1
Hautz, Julia
1
Hayes, Jameson L.
1
Hutter, Katja
1
Johnen, Marius
1
Kaltcheva, Velitchka D.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
115
Journal of retailing and consumer services
71
International journal of internet marketing and advertising : IJIMA
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
SpringerLink / Bücher
39
Technological forecasting & social change : an international journal
34
The journal of product & brand management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
HMD : Praxis der Wirtschaftsinformatik
27
Psychology & marketing
26
The journal of brand management : an international journal
26
Business horizons
25
Journal of strategic marketing
24
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Marketing intelligence & planning
22
International journal of business information systems : IJBIS
20
International journal of electronic marketing and retailing : IJEMR
20
The journal of services marketing
20
International journal of technology marketing : IJTMkt
19
Journal of internet commerce
19
Journal of marketing
19
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
Journal of management information systems : JMIS
18
Tourism management : research, policies, practice
18
Asia Pacific journal of marketing and logistics
16
Information systems research : ISR
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of electronic customer relationship management : IJECRM
15
Journal of service management
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Journal of electronic commerce research : JECR
14
Journal of hospitality marketing & management
14
Journal of marketing management : MM
14
Journal of the Academy of Marketing Science
14
Journal of travel and tourism marketing
14
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ECONIS (ZBW)
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
10
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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