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subject:"Brand"
~isPartOf:"Journal of marketing communications"
~subject:"Werbung"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Werbung
Consumer behaviour
300
Konsumentenverhalten
300
Advertising effects
134
Werbewirkung
134
Advertising
97
Brand image
75
Brand management
75
Markenführung
75
Markenimage
75
Internet marketing
74
Online-Marketing
74
Social Web
47
Social web
47
Marketing management
34
Marketingmanagement
34
Viral marketing
34
Virales Marketing
34
Markenartikel
32
Beziehungsmarketing
26
Relationship marketing
26
advertising
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
social media
18
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Perception
13
Personality psychology
13
Persönlichkeitspsychologie
13
Wahrnehmung
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
brand attitude
12
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Article
120
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120
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120
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English
120
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Bellman, Steven
3
Kim, Dong Hoo
3
Kim, Soojung
3
Varan, Duane
3
Boerman, Sophie C.
2
Dahlén, Micael
2
Dodoo, Naa Amponsah
2
Joireman, Jeff
2
Kim, Taemin
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Muehling, Darrel D.
2
Myers, Jun
2
Nagar, Komal
2
Pelsmacker, Patrick de
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schultz, Don E.
2
Segijn, Claire M.
2
Sobh, Rana
2
Srivastava, R. K.
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Agrawal, Shivani
1
Al Kurdi, Barween
1
Alcántara-Pilar, Juan Miguel
1
Alhajsaleh, Nael
1
Alodin, Yasmin
1
Alshaar, H.
1
Alshurideh, M.
1
Amirshahi, Mirahmad
1
Anand, Sandip
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Avery, Jill
1
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Journal of marketing communications
Journal of business research : JBR
317
The journal of brand management : an international journal
196
Journal of retailing and consumer services
182
The journal of product & brand management
177
International journal of advertising : the review of marketing communications
138
Psychology & marketing
96
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising research
76
Journal of promotion management : innovations in planning and applied research
70
European journal of marketing : EJM
67
Asia Pacific journal of marketing and logistics
59
Journal of promotion management : JPM
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
The journal of consumer marketing
50
Journal of international consumer marketing
47
Marketing intelligence & planning
47
Journal of advertising
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of consumer studies
39
Journal of advertising : official publication of the American Academy of Advertising
39
Journal of marketing
39
Journal of global marketing
38
International journal of hospitality management
37
Journal of strategic marketing
36
Journal of the Academy of Marketing Science
36
European journal of marketing
35
Journal of fashion marketing and management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
32
Journal of retailing
32
Young consumers : insight and ideas for responsible marketers
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing : ZFP ; journal of research and management
31
SpringerLink / Bücher
31
Journal of marketing research : JMR
30
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ECONIS (ZBW)
120
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1
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
3
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
4
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
5
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
8
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
9
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
10
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
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