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subject:"Brand"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Markenführung
Brand image
136
Markenimage
136
Tourism marketing
66
Tourismusmarketing
66
Brand management
62
Destination management
56
Destinationsmanagement
56
Consumer behaviour
47
Konsumentenverhalten
47
Holiday behaviour
45
Urlaubsverhalten
45
Designation of origin
34
Herkunftsbezeichnung
34
Destination image
31
Tourism
31
Tourismus
31
Tourism destination
24
Tourismusregion
24
Beziehungsmarketing
19
Markenartikel
19
Relationship marketing
19
Internet marketing
18
Online-Marketing
18
Advertising effects
16
Werbewirkung
16
Social Web
15
Social web
15
Hotel industry
11
Hotellerie
11
Customer satisfaction
9
Kundenzufriedenheit
9
China
8
Destination branding
8
International tourism
8
Internationaler Tourismus
8
Advertising
7
Destination marketing
7
Werbung
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Gierl, Heribert
5
Esch, Franz-Rudolf
4
Pike, Steven
4
Swoboda, Bernhard
4
Burmann, Christoph
2
Klapper, Daniel
2
Langner, Tobias
2
Schade, Michael
2
Sharma, Abhinav
2
Zavattaro, Staci M.
2
Abshagen, Jannina
1
Adams, Frank G.
1
Alavi, Sascha
1
Aranda, Evangelina
1
Aro, Kaisa
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Batt, Verena
1
Bauer, Florian
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
Braun, Erik
1
Bruhn, Manfred
1
Bruns, Daniel
1
Cai, Liping A.
1
Caldara, Cindy
1
Campo, Sara
1
Casidy, Riza
1
Chen, Siyun
1
Choe, Yeongbae
1
Chou, Sheng-Fang
1
Dabija, Dan Cristian
1
Daly, Timothy
1
Dantas, Danilo C.
1
Daspit, Joshua J.
1
Dogru, Tarik
1
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Published in...
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Marketing : ZFP ; journal of research and management
Tourism management : research, policies, practice
Journal of business research : JBR
346
The journal of brand management : an international journal
288
The journal of product & brand management
282
Journal of retailing and consumer services
170
European journal of marketing : EJM
82
Asia Pacific journal of marketing and logistics
74
Psychology & marketing
74
Journal of marketing communications
65
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
60
SpringerLink / Bücher
57
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
48
Marketing letters : a journal of research in marketing
48
Journal of strategic marketing
47
International marketing review
45
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
Cogent business & management
43
The IUP journal of brand management : IJBRM
43
Journal of global marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of the Academy of Marketing Science
41
Journal of marketing
40
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing management : MM
37
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
70
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
4
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
5
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
6
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
7
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
8
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
9
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
10
From corporate social responsibility to market demand : the role of brand management
Mehrafshan, Nima
;
Permann, Alexander
;
Heitmann, Mark
; …
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
2
,
pp. 35-51
Persistent link: https://www.econbiz.de/10012287532
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