//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Wahrnehmung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Wahrnehmung
Advertising effects
243
Werbewirkung
243
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
48
Konsumentenverhalten
48
Psychology of advertising
32
Werbepsychologie
32
Brand image
21
Computerspiel
21
Fernsehwerbung
21
Markenimage
21
Television advertising
21
Video game
21
Experiment
19
Target group
19
Zielgruppe
19
Internet marketing
15
Markenführung
15
Online-Marketing
15
Product Placement
15
Product placement
15
Advertising planning
13
Children
13
Green marketing
13
Kinder
13
Werbeplanung
13
Öko-Marketing
13
Creativity
12
Forschung
12
Kreativität
12
Research
12
Perception
11
Emotion
10
Gewalt
10
Print advertising
10
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
17
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Hochschulschrift
7
Thesis
7
Language
All
English
17
German
7
Author
All
Taylor, Charles Raymond
2
Ahn, Jungsun
1
Ashley, Christy
1
Bamert, Thomas
1
Besharat, Ali
1
Choi, Yung Kyun
1
Coleman, Catherine A.
1
Dahlén, Micael
1
Donavan, D. Todd
1
Donthu, Naveen
1
Duff, Brittany R.-L.
1
Eisend, Martin
1
Franke, George R.
1
Fuchs, Marcus
1
Goldenberg, Jacob
1
Huber, Jan-Alexander
1
Jin, Hyun Seung
1
Krishnan, Shanker
1
Kumar, Anand
1
La Ferle, Carrie
1
Langner, Tobias
1
Lee, Doo-hee
1
Lee, Sung mi
1
Leonard, Hillary A.
1
Leshner, Glenn
1
Li, Hairong
1
Lindsey, Charles
1
Mazursky, David
1
Meling Samuelsen, Bendik
1
Müller, Stéphane
1
Olsen, Lars Erling
1
Peters, Sara
1
Rempel, Jan Eric
1
Rosengren, Sara
1
Roth, Simone
1
Sar, Sela
1
Sharma, Nazuk
1
Suh, Jaebeom
1
Vargas, Patrick T.
1
Varki, Sajeev
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
54
Journal of marketing communications
50
International journal of advertising : the review of marketing communications
45
International journal of advertising : the quarterly review of marketing communications
36
The journal of product & brand management
32
Journal of promotion management : JPM
29
Psychology & marketing
27
The journal of brand management : an international journal
25
Journal of advertising research
23
Journal of retailing and consumer services
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
Marketing : ZFP ; journal of research and management
18
SpringerLink / Bücher
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing letters : a journal of research in marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of marketing research : JMR
12
The journal of consumer marketing
11
Marketing intelligence & planning
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of global marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Springer eBook Collection / Business and Economics
7
Young consumers : insight and ideas for responsible marketers
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
International journal of consumer studies
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
4
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
5
Seeing the big picture : multitasking and perceptual processing influences on ad recognition
Duff, Brittany R.-L.
;
Sar, Sela
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011313277
Saved in:
6
Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
Saved in:
7
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
Saved in:
8
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
9
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
10
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo
;
Vargas, Patrick T.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->