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subject:"Consumer behaviour"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Consumer behaviour
Beziehungsmarketing
Brand image
Konsumentenverhalten
535
Ethics
106
Ethik
103
Markenimage
90
Corporate Social Responsibility
88
Corporate social responsibility
88
Brand management
84
Markenführung
84
Relationship marketing
82
Business ethics
81
Unternehmensethik
81
Environmental consciousness
43
Umweltbewusstsein
43
Brand
41
Markenartikel
41
Social Web
40
Social web
40
Advertising effects
38
Internet marketing
38
Werbewirkung
38
Online-Marketing
37
Einzelhandel
33
Emotion
33
Retail trade
33
Customer satisfaction
32
Kundenzufriedenheit
32
Online retailing
30
Online-Handel
30
Advertising
29
Economic ethics
29
Wirtschaftsethik
29
Werbung
28
USA
27
United States
27
China
25
Dienstleistungsqualität
24
Service quality
24
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Undetermined
303
Free
3
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Article
532
Book / Working Paper
3
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All
Article in journal
535
Aufsatz in Zeitschrift
535
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
535
Author
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Phau, Ian
9
Arli, Denni
8
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Sharma, Piyush
5
Singh, Jatinder Jit
5
Chan, Ricky Y. K.
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Bang, Nguyen
3
Bodur, H. Onur
3
Casidy, Riza
3
Cheah, Isaac
3
De Bock, Tine
3
Doran, Caroline Josephine
3
Gentina, Élodie
3
Grohmann, Bianca
3
Gruber, Verena
3
Hollebeek, Linda D.
3
Iglesias, Oriol
3
Khare, Arpita
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Nepomuceno, Marcelo Vinhal
3
Peloza, John
3
Rodríguez del Bosque, Ignacio A.
3
Roy, Rajat
3
Santini, Fernando de Oliveira
3
Shimul, Anwar Sadat
3
Sierra, Vicenta
3
Singh, Jaywant
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Tjiptono, Fandy
3
Walker, Matthew
3
Wang, Bo
3
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Published in...
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Journal of business ethics : JOBE
Marketing intelligence & planning
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
SpringerLink / Bücher
287
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
535
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535
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
Saved in:
3
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela C.
;
Oduro, Stephen
;
Umar, Rana Muhammad
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
4
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
5
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
6
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
7
Musical retail therapy : toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making
Raja, Md Washim
;
Allan, David
;
Bandyopadhyay, Chinmoy
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 618-646
Persistent link: https://www.econbiz.de/10015056890
Saved in:
8
When time drives search effort : the effect of assortment variety on visual attention to SKU pricing
Ladeira, Wagner Junior
;
Nardi, Vinicius Antonio Machado
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 916-938
Persistent link: https://www.econbiz.de/10015056921
Saved in:
9
Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
Saved in:
10
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
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