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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
30
Brand image
29
Markenimage
29
Emotion
26
Theorie
26
Theory
26
Internet marketing
23
Online-Marketing
23
Cognition
21
Kognition
21
Perception
20
Wahrnehmung
20
Beziehungsmarketing
18
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Relationship marketing
18
Advertising
17
Decision
17
Entscheidung
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
16
Viral marketing
15
Virales Marketing
15
Brand
13
Markenartikel
13
Sales promotion
13
USA
13
United States
13
Verkaufsförderung
13
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Undetermined
85
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Article
342
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
343
Aufsatz in Zeitschrift
343
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
343
Author
All
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
Haws, Kelly L.
3
Hsee, Christopher K.
3
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Journal of marketing research : JMR
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
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51
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
52
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
53
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
54
Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Jung, Minah H.
;
Perfecto, Hannah
;
Nelson, Leif D.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 354-368
Persistent link: https://www.econbiz.de/10011502926
Saved in:
55
Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 396-406
Persistent link: https://www.econbiz.de/10011503075
Saved in:
56
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
57
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Saved in:
58
Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart
;
Keiningham, Timothy
;
Aksoy, Lerzan
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
Saved in:
59
The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
Saved in:
60
The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio
;
Townsend, Claudia
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
Saved in:
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