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subject:"Deutschland"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Online-Handel"
~subject:"Social network"
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Deutschland
Online-Handel
Social network
Social Web
39
Social web
39
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
21
Online-Marketing
21
Beziehungsmarketing
13
Relationship marketing
13
Social media
11
Viral marketing
11
Virales Marketing
11
Brand management
9
Markenführung
9
Marketing management
7
Marketingmanagement
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Online retailing
7
E-commerce
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Electronic Commerce
5
Brand image
4
Lieferantenmanagement
4
Markenimage
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
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Customer engagement
3
Digital marketing
3
Digital platform
3
Digitale Plattform
3
Salespeople
3
Social relations
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Soziale Beziehungen
3
Soziales Netzwerk
3
Twitter
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Verkaufspersonal
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Adjei, Mavis T.
1
Babin, Barry J.
1
Baker, Thomas L.
1
Chandrasekaran, Deepa
1
Dahl, Darren W.
1
Forkmann, Sebastian
1
Griffith, Denni Arli
1
Gu, Flora Fang
1
Hanson, Sara
1
Henneberg, Stephan
1
Herter, Márcia Maurer
1
Jiang, Lan
1
Kozlenkova, Irina V.
1
Ladeira, Wagner Junior
1
Leung, Fine F.
1
Miao, Fred
1
Mullins, Ryan
1
Narus, James A.
1
Noble, Charles H.
1
Noble, Stephanie M.
1
Palmatier, Robert W.
1
Pinto, Diego Costa
1
Roehm, Michelle L.
1
Rust, Roland T.
1
Sampaio, Claudio Hoffmann
1
Santini, Fernando de Oliveira
1
Sihi, Debika
1
Srinivasan, Raji
1
Steinhoff, Lena
1
Steward, Michelle D.
1
Tayi, Giri Kumar
1
Tuck Siong Chung
1
Wang, Qingliang
1
Weaven, Scott
1
Wedel, Michel
1
Xie, En
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Journal of the Academy of Marketing Science
Journal of business research : JBR
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
62
Journal of management information systems : JMIS
49
Information systems research : ISR
45
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
35
International journal of business information systems : IJBIS
34
International journal of hospitality management
32
SpringerLink / Bücher
30
International journal of internet marketing and advertising : IJIMA
29
International journal of electronic commerce : IJEC
23
Journal of electronic commerce research : JECR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research and applications
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of internet commerce
21
Management information systems : mis quarterly
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of organizational computing and electronic commerce
19
HMD : Praxis der Wirtschaftsinformatik
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Tourism management : research, policies, practice
17
International journal of contemporary hospitality management
16
International journal of networking and virtual organisations : IJNVO
16
Cogent business & management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
MIS quarterly
15
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
14
Journal of marketing
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Journal of global information management
13
Journal of marketing communications
13
Springer eBook Collection
13
Electronic markets : the international journal on networked business
12
Journal of travel and tourism marketing
12
Asia Pacific journal of marketing and logistics
11
Business horizons
11
CESifo working papers
11
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ECONIS (ZBW)
10
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1
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
2
Choreographing salesperson face-to-face visits with a buyer organization : a social network perspective
Forkmann, Sebastian
;
Mullins, Ryan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10013199139
Saved in:
3
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
4
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
5
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
6
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
7
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
8
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
9
Adaptive personalization using social networks
Tuck Siong Chung
;
Wedel, Michel
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10011434885
Saved in:
10
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
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