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subject:"Internet"
~isPartOf:"Australasian marketing journal"
~isPartOf:"European journal of marketing : EJM"
~subject:"Online-Marketing"
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Search: subject_exact:"Referral marketing"
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Subject
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Internet
Online-Marketing
Viral marketing
49
Virales Marketing
49
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
15
Social Web
15
Social web
15
Word of mouth
13
Advertising effects
7
Beziehungsmarketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Relationship marketing
7
Werbewirkung
7
Dienstleistungsqualität
6
Service quality
6
Social media
6
Emotion
5
Online retailing
5
Online-Handel
5
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Beschwerdemanagement
3
Brand
3
Brand image
3
Cognition
3
Complaint management
3
Kognition
3
Markenartikel
3
Markenimage
3
WOM
3
Website
3
Absatz
2
Advertising
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Brand equity
2
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Article
16
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Article in journal
16
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16
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English
16
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Abrantes, José Luís
1
Ahrens, Jan
1
Argyriou, Evmorfia
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cai, Fengyan
1
Cartwright, Debra K.
1
Chen, Hua-ning
1
Chiu, Hung-chang
1
Christodoulides, George
1
Coyle, James R.
1
Decker, Reinhold
1
Grabner-Kräuter, Sonja
1
Groeger, Lars
1
Harrigan, Paul
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Huang, Chun-yao
1
Huang, Minxue
1
Jayawardhena, Chanaka
1
Johnson, Devon
1
Kim, Yong Seog
1
Lages, Cristiana Raquel
1
Lassar, Walfried M.
1
Lee, Monle
1
Lockie, Maree
1
Lowe, Ben
1
Ma, Baolong
1
Michaelidou, Nina
1
Moon, Sangkil
1
Nelson-Field, Karen
1
Newstead, Kellie
1
Noguti, Valeria
1
Pant, Anurag
1
Park, Yoonseo
1
Riebe, Erica
1
Roy, Sanjit Kumar
1
Schindler, Diana
1
Seabra, Cláudia
1
Soutar, Geoffrey N.
1
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Published in...
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Australasian marketing journal
European journal of marketing : EJM
Journal of business research : JBR
74
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of internet marketing and advertising : IJIMA
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of marketing communications
31
Tourism management : research, policies, practice
30
Information systems research : ISR
28
Electronic commerce research
23
Journal of management information systems : JMIS
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
16
Journal of marketing
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
SpringerLink / Bücher
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of the Academy of Marketing Science
9
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ECONIS (ZBW)
16
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1
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
2
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
3
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
4
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Lockie, Maree
;
Waiguny, Martin K. J.
;
Grabner-Kräuter, …
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011383295
Saved in:
5
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
6
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
7
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
8
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
9
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
10
The impact of online user reviews on cameras sales
Zhang, Lin
;
Ma, Baolong
;
Cartwright, Debra K.
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1115-1128
Persistent link: https://www.econbiz.de/10009787110
Saved in:
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