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subject:"Internet marketing"
~person:"Rahman, Zillur"
~person:"Thaichon, Park"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Co-creation"
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Internet marketing
Beziehungsmarketing
Customer integration
16
Kundenintegration
16
Relationship marketing
11
Betriebliche Wertschöpfung
8
Value creation
8
Consumer behaviour
7
Konsumentenverhalten
7
Online-Marketing
7
Social Web
7
Social web
7
Brand management
5
Customer engagement
5
Markenführung
5
Co-creation
4
Bibliometrics
3
Bibliometrie
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
New product development
3
Produktentwicklung
3
Social media
3
Viral marketing
3
Virales Marketing
3
Confidence
2
Customer participation
2
Customer satisfaction
2
Customer value
2
Dienstleistungsqualität
2
India
2
Indien
2
Kundenwert
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
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Marketing management
2
Marketingmanagement
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English
12
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Rahman, Zillur
Thaichon, Park
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Conduit, Jodie
11
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Büttgen, Marion
7
Hajli, Nick
7
Harrigan, Paul
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Calder, Bobby J.
5
Carlson, Jamie
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
Roy, Sanjit
5
Schaarschmidt, Mario
5
Soutar, Geoffrey N.
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
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Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of business excellence
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Management decision : MD
1
Qualitative market research : an international journal
1
The service industries journal
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ECONIS (ZBW)
12
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1
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
4
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
5
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
6
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
7
Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi
;
Rahman, Zillur
- In:
International journal of business excellence
15
(
2018
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
10
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
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