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subject:"Markenführung"
~isPartOf:"Business horizons"
~subject:"Electronic Commerce"
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Markenführung
Electronic Commerce
Internet marketing
57
Online-Marketing
57
Social Web
44
Social web
44
Social media
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
15
Beziehungsmarketing
13
Relationship marketing
13
Viral marketing
10
Virales Marketing
10
Social network
7
Soziales Netzwerk
7
Brand
6
Brand image
6
E-commerce
6
Facebook
6
Markenimage
6
Online retailing
6
Online-Handel
6
Social media marketing
6
Branding
5
Digital marketing
5
Marketing management
5
Marketingmanagement
5
Advertising
4
Advertising effects
4
Digitalisierung
4
Digitization
4
Influencer marketing
4
Markenartikel
4
Marketing
4
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile communications
4
Mobile marketing
4
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3
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English
19
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Sashittal, Hemant Chaitanya
2
Balagué, Christine
1
Bizzi, Lorenzo
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Cova, Bernard
1
Dass, Mayukh
1
DeMar, Michael
1
Esmark Jones, Carol L.
1
Ferreira, João J. M.
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Hodis, Monica
1
Jassawalla, Avan R.
1
Jewell, Robert D.
1
Kapoor, Anuj
1
Kietzmann, Jan
1
Kohli, Chiranjeev
1
Kumar, Shivina
1
Labban, Alice
1
Lahuerta Otero, Eva
1
Lin, Hsin-Chen
1
Lindsey-Mullikin, Joan
1
Mateus, Inês
1
Muñoz Gallego, Pablo A.
1
Park, Judy
1
Pereira, Hélia Gonçalves
1
Pitt, Christine S.
1
Pratt, Renée M. E.
1
Rosenthal, Benjamin
1
Salgueiro, Maria de Fátima
1
Scholz, Joachim
1
Smith, Andrew N.
1
Spaid, Brian I.
1
Sriramachandramurthy, Rajendran
1
Stevens, Jennifer L.
1
Straker, Karla
1
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Business horizons
Journal of business research : JBR
115
Journal of retailing and consumer services
78
International journal of internet marketing and advertising : IJIMA
77
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
The journal of brand management : an international journal
37
Journal of internet commerce
32
Journal of management information systems : JMIS
32
Journal of marketing communications
31
Journal of promotion management : innovations in planning and applied research
31
International journal of advertising : the review of marketing communications
29
SpringerLink / Bücher
29
Marketing intelligence & planning
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
International journal of hospitality management
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Information systems research : ISR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Cogent business & management
21
Electronic commerce research
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
International journal of technology marketing : IJTMkt
18
Journal of promotion management : JPM
18
Tourism management : research, policies, practice
18
Journal of advertising research
17
Journal of strategic marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Technological forecasting & social change : an international journal
17
International journal of business information systems : IJBIS
15
Journal of electronic commerce research : JECR
15
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Springer eBook Collection
15
Asia Pacific journal of marketing and logistics
14
International journal of contemporary hospitality management
14
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ECONIS (ZBW)
19
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1
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
3
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
4
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
5
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
6
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
7
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
Saved in:
8
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
9
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
10
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
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